Online Classroom Batches Preferred
Weekdays Regular
(Class 1Hr - 1:30Hrs) / Per Session
Weekdays Regular
(Class 1Hr - 1:30Hrs) / Per Session
Weekend Regular
(Class 3hr - 3:30Hrs) / Per Session
Weekend Fasttrack
(Class 4:30Hr - 5:00Hrs) / Per Session
No Interest Financing start at ₹ 5000 / month
Top Skills You Will Gain
- Google Analytics
- Meet Edgar, HootSuite
- Uber Suggest
- Google Keyword Planner
- Canva, Animoto, Basecamp, Slack
- Leadpages, OptimizePress
- SEMrush, Hubspot
- Google Adwords, Mailchimp
Digital Marketing Course Key Features 100% Money Back Guarantee
-
5 Weeks Training
For Become a Expert -
Certificate of Training
From Industry Digital Marketing Experts -
Beginner Friendly
No Prior Knowledge Required -
Build 3+ Projects
For Hands-on Practices -
Lifetime Access
To Self-placed Learning -
Placement Assistance
To Build Your Career
Top Companies Placement
- Designation
-
Annual SalaryHiring Companies
Digital Marketing Certification Course Curriculam
Trainers Profile
Trainers are certified professionals with 11+ years of experience in their respective domains as well as they are currently working with Top MNCs. As all Trainers from Digital Marketing Certification are respective domain working professionals so they are having many live projects, trainers will use these projects during training sessions.
Pre-requisites
There is no compulsory qualification required for a job in digital marketing, by enrolling in and successfully completing a reputable, well-rounded digital marketing course, you will enhance your chances of landing the digital marketing job of your dreams exponentially.
Syllabus of Digital Marketing Certification Course in London Download syllabus
- What is Inbound Marketing?
- Inbound Marketing strategy?
- Inbound Marketing Vs Outbound Marketing
- Digital Marketing Role in Inbound Marketing
- Introduction to online digital marketing
- Importance of digital marketing
- How internet marketing works?
- Traditional Vs. Digital Marketing
- Significance of online marketing in real world
- Increasing visibility
- Visitors’ engagement
- Bringing targeted traffic
- Lead generation
- Converting leads
- Performance evaluation
- Understanding internet and websites
- Domain names and extensions
- Web server and its types
- What is web hosting?
- Types of websites – dynamic & static
- Planning and conceptualization of a website
- Understanding the web pages, its structure and navigation
- Making a blueprint of the website
- Word Press Website?
- Install Word Press Theme?
- Create Page
- Create Post
- SEO Plug-in
- Tag Manager Plug-in
- What is Google Trends
- How Use Google Trends
- Trends and Analysis
- Market research
- Keyword research and analysis
- SWOT analysis of a website
- Types of keywords
- Tools used for keyword research
- Localized keyword research
- Competitor website analysis
- Choosing right keywords to the project
- Introduction to Search Engine Optimization
- How Search Engine works?
- SEO fundamentals & concepts
- Understanding the SERP
- Meta data optimization
- URL optimization
- Internal linking
- 301 Redirection
- 404 error pages
- Canonical implementation
- H1, H2, H3 tags optimization
- Image optimization
- Optimize SEO content
- Check for copyscape content
- Landing Page optimization
- No-Follow and Do-Follow
- Indexing and Caching
- Creating XML Sitemap
- Creating Robot.txt
- HTML validation using W3C
- Google webmaster tool & website verification
- And much more on-page techniques
- Link building tips & techniques
- Difference between white hat and black hat SEO
- Page rank, Alexa rank, domain authority, backlinks
- Do’s & don’ts in link building
- Link acquisition techniques
- Directory submission
- Social bookmarking submission
- Search engine submission
- Web 2.0 submission
- Article submission
- Press release submission
- Forum submission
- PPT submission
- PDF submission
- Classified submission
- Business listing
- Blog commenting
- Google Panda, Penguin, Humming bird algorithm
- How to recover your website from Google penalties
- Webmaster and analytics tools
- Competitor website analysis and backlinks building
- SEO tools for website analysis and optimization
- Backlinks tracking, monitoring and reporting
- Introduction to social media marketing
- Understanding the past and present
- How social media can influence marketing strategies?
- What is viral marketing and its significance in current world?
- Introduction to Social media networks
- Types of social media websites
- Social Media Optimization concepts
- Facebook Page, Google+, LinkedIn, YouTube, Pinterest,
- Instagram Optimization
- Hashtags and Mentions
- Image optimization and networking
- Mico Blogs for Businesses
- Brand Building
- Promoting Brand Awareness
- Brand Building Tools & Apps
- Positive Negative Brand Building
- Rebuilding Brand Image
- Intro to Content marketing and management
- Writing compelling content
- Keyword research
- Unique ways to write eye-catchy content
- Template creation for content
- Optimizing content for search engine
- Content distribution to increase traffic & sales
- What is blogging?
- What is AdSense program?
- How to earn money through blogging?
- Tricks to get AdSense approved by Google
- Google AdSense account setup and integrating with analytics
- Placing ad codes on blog or website
- Alternative Ads websites that can earn you money
- Google AdWords fundamentals
- Landing page optimization
- Set-up PPC Campaign
- Google AdWords account structure
- PPC campaign navigation
- How to set up PPC campaign
- Single Account Vs My Client Center (MCC) Account
- What is Click-through-Rates (CTRs), Impression, Conversion?
- Quality score and its importance
- What is tracking code?
- What is keyword research?
- Analyze competitors’ keywords
- Creating campaign, Ad group, Ads, Keywords Geo targeting for Ads Bidding Billing
- Google AdWords Editor
- Reporting
- Introduction to Web Analytics
- Google and Bing Analytics
- Integrating website with analytics
- Setting up goals & tracking traffic and conversions
- Cookies tracking, eCommerce tracking
- Exit rate Vs. bounce rate
- Setting up funnels in goals
- Integrating AdWords and analytics
- account and its benefits
- Measuring performance of marketing campaigns
- What is link tagging and how to set up?
- Filters and segments
- Customized reports
- Monitoring traffic sources and behaviour
- Conversions tracking and reporting
- Importance of mobile marketing in current scenario
- Fundaments of mobile marketing
- Forms of mobile marketing
- Geo-targeting campaigns for mobile users
- Measuring and managing campaign
- App & Web - Mobile advertising
- Content marketing
- Mobile targeting and segmentation
- SMS marketing
- Case Studies on App advertising
- What is Email Marketing?
- Importance of Email Marketing
- Popular Email Marketing Software’s
- Email Marketing Goals
- Introduction to Mail Chimp
- Mail Chimp pricing structure
- Account setup and settings
- Email marketing strategy
- Creating a Subscriber List
- Integration of Forms in Site
- Import subscribers in list
- Types of Email marketing campaigns
- Creating an Email Campaign
- What is Newsletter
- Design a Newsletter
- Reports
- Marketing Automation
- Importance of video marketing
- Understanding video campaigns
- YouTube marketing (Video Ads)
- Types of YouTube Ads
- In-display and In-stream ads
- Using YouTube for businesses
- Developing YouTube marketing strategies
- Video Ad groups
- Targeting options
- Understanding bid strategies
- Bringing visitors to your website via YouTube videos
- Fundamentals of Affiliate marketing
- How people are earning millions of dollars via affiliate marketing?
- Changes in marketing industry over the years
- Ways to do affiliate marketing
- Live examples of how affiliate marketers earn money online
- How to get approved from affiliate agencies?
- Getting approval from commission junction
- Google places optimization
- NAP (Name Address Place)
- Citations
- Using H card
- Local SEO
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Industry Projects
Mock Interviews
- Mock interviews by Learnovita give you the platform to prepare, practice and experience the real-life job interview. Familiarizing yourself with the interview environment beforehand in a relaxed and stress-free environment gives you an edge over your peers.
- Our mock interviews will be conducted by industry experts with an average experience of 7+ years. So you’re sure to improve your chances of getting hired!
How Learnovita Mock Interview Works?
Digital Matketing Course Objectives
- The average salary for a Digital Marketing Manager is Rupees 8,09,777 in India. This is for a candidate with a 4 – 8 years range of experience. Some other factors like Industry, Qualification, Digital Marketing Certification, and City of residence play an important part in deciding the salary.
- Attend Networking Events. Learn from Digital Marketing Brands and Entrepreneurs Connect with Like-Minded Individuals. Find a Digital Marketing Internship. Become a Member of a Professional Body. Stay Up to Date on the State of Digital Marketing. Practice Continuous Learning.
- What's interesting and beneficial about the job market for digital professionals is that there is huge competition for skilled talent regardless of industry. This means that individuals with the right skills can negotiate for great salaries but also land great benefits and perhaps even bonuses depending on their role.
- Get to know the basics of digital marketing. Start your own website. Become an SEO Expert. Get a Google Ads Certification. Master Facebook Ads Advertising. Become an expert in Google Analytics. Get a digital marketing job as a freelancer. Get a real internship.
- Just if we have a glimpse of what a digital marketer then these would be the figures: The salary of an entry-level executive would be around 3 – 4 lakhs per annum. The intermediate level manager has the caliber to get around 4 -5 lakhs.
- Virtual Reality Developer. SEO and SEM Specialist User Experience Designer. Data Analysts. ... Email Marketing Specialist. Internet of Things Marketing Specialist. Bot Developer. Social Media Marketer.
- The scope is wider when it comes to digital marketing. Digital Marketing will remain as the most powerful way of Marketing in the future. But as the dynamics of digital marketing is changing every day, a digital marketer has to be agile, alert, smart and adapt to latest changes.
The Digital Matketing Course is perfect for the below job positions:
- Digital marketing professionals
- Marketing and sales professionals
- Entrepreneurs and business owners
- Marketing managers
- Content writers
- You need to stick with a digital marketing strategy for about six to twelve months before you start to see meaningful results. It can take even longer if you are not fixing all aspects of your site (from backlinks to content to user experience), posting frequently, or providing high-quality content.
Exam & Certification
- Participate and Complete One batch of Digital Marketing Training Course
- Successful completion and evaluation of any one of the given projects
- Complete 85% of the Digital Marketing Certification course
- Successful completion and evaluation of any one of the given projects
These are the Different Kinds of Certification levels that was Structured under the Google Digital Marketing Certification Path.
- Google Analytics IQ Certification
- Hootsuite Social Marketing Certification
- Google Ads Marketing Certification
- HubSpot Content Marketing Certification
- Fundamentals of Digital Marketing Certification by Digital Garage
- YouTube Certification
- Inbound Marketing Certification by HubSpot
- Facebook BluePrint Certification
- Learn About the Certification Paths.
- Write Code Daily This will help you develop Coding Reading and Writing ability.
- Refer and Read Recommended Books Depending on Which Exam you are Going to Take up.
- Join LearnoVita Online Training Course That Gives you a High Chance to interact with your Subject Expert Instructors and fellow Aspirants Preparing for Certifications.
- Solve Sample Tests that would help you to Increase the Speed needed for attempting the exam and also helps for Agile Thinking.
Recently Placed Students
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Software Testing, CapgeminiDigital Marketing Course FAQ's
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- All training comes with multiple projects that thoroughly test your skills, learning, and practical knowledge, making you completely industry-ready.
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- After completing the projects successfully, your skills will be equal to 6 months of rigorous industry experience.
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