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Digital Marketing Online Course

(4.8) 9658 Ratings 11523Learners
100% Job Guarantee | Minimum CTC: ₹ 5.5 LPA

One of the trendiest industries right now is Digital marketing, where qualified applicants may find well-paying positions. Learnovita’s courses focus on digital marketing skills, including SEO, SMM, PPC, web analytics, and brand management. These courses help you learn the most sought-after methods, strategies, and resources for digital marketing.

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  • 40+ Hrs Hands On Learning
  • 3+ Live Best Industry Projects
  • 25+ Practical Assignments
  • 24/7 Student Helpdesk

Online Classroom Batches Preferred

22- Apr- 2024
Monday (Monday - Friday)

Weekdays Regular

08:00 AM (IST)

(Class 1Hr - 1:30Hrs) / Per Session

17- Apr- 2024
Wednesday (Monday - Friday)

Weekdays Regular

08:00 AM (IST)

(Class 1Hr - 1:30Hrs) / Per Session

20- Apr- 2024
Saturday (Saturday - Sunday)

Weekend Regular

11:00 AM (IST)

(Class 3hr - 3:30Hrs) / Per Session

20- Apr- 2024
Saturday (Saturday - Sunday)

Weekend Fasttrack

11:00 AM (IST)

(Class 4:30Hr - 5:00Hrs) / Per Session

Can't find a batch you were looking for?
₹21000 ₹16000 10% OFF Expires in

No Interest Financing start at ₹ 5000 / month

A Comprehensive Overview and Guide to Digital Marketing

A variety of tactics and methods are included in digital marketing, which is the process of advertising goods and services online. Students will obtain a thorough grasp of numerous digital marketing platforms, including social media, email, search engine optimization (SEO), and content marketing, as part of the Digital Marketing course with placement. Essential subjects covered in the training will include audience targeting, marketing strategy, analytics, and conversion optimization. Graduates will be prepared to handle the ever-changing industry of digital marketing and pursue fulfilling employment prospects with their practical skills and hands-on experience.

Additional Info

Upcoming Developments in Digital Marketing

  • Voice Search Optimization: As speech-activated devices become more common, digital material must be optimized for voice search to remain ahead of the competition and efficiently reach audiences.
  • Artificial Intelligence Integration: By allowing automated campaign optimization, predictive analytics, and tailored consumer experiences, AI-powered tools and algorithms will transform digital marketing.
  • Dominance of Video Content: As TikTok and YouTube gain in popularity, marketers will make more investments in producing interesting video content to draw viewers in and encourage conversions.
  • Augmented Reality Experiences: AR technology provides immersive and engaging experiences, allowing companies to interact with customers in new and creative ways that leave a lasting impression.
  • Personalized Marketing Automation: Using data-driven insights, marketers will use automation to provide offers and communications that are specifically tailored to each customer's tastes and actions.
  • Influencer Marketing Evolution: To create real relationships and increase brand loyalty, influencer marketing will continue to develop, with an emphasis on authenticity, specialized markets, and long-term collaborations.
  • Sustainable and Ethical Branding: To connect with socially conscious consumers, firms are including sustainability and ethical practices in their digital marketing strategies. This is because consumers are becoming more aware of these issues.
  • Interactive content strategies Including polls, quizzes, and interactive films, will become increasingly popular as organizations want to capture vital data, boost user engagement, and create unique experiences.
  • Omnichannel Marketing Integration: Delivering consistent brand experiences and optimizing audience reach will need seamless integration across a variety of platforms, including social media, email, and offline channels.
  • Data Privacy and Compliance: As consumer concerns about data privacy rise, marketers will place a higher priority on adhering to laws like the CCPA and GDPR and implementing transparent data policies to foster customer confidence and safeguard their private data.

Essential Tools for Digital Marketing Success

  • Social Media Management Platforms: Social media management platforms provide a comprehensive set of tools for scheduling and publishing content across various social media channels. These platforms also offer robust analytics and performance tracking features, enabling marketers to assess the effectiveness of their social media campaigns in real-time. With seamless integration across multiple social media platforms, businesses can effectively manage their online presence and engage with their audience.
  • Email Marketing Software: Email marketing software empowers businesses to design and execute targeted email campaigns and newsletters. Marketers can segment their email lists based on various criteria and personalize their messages to boost engagement. Furthermore, automation features streamline email workflows, allowing marketers to set up automated sequences for lead nurturing and customer engagement, ultimately driving conversions and revenue.
  • Search Engine Optimization (SEO) Tools: SEO tools play a crucial role in optimizing a website's visibility in search engine results. These tools provide comprehensive keyword research and analysis capabilities to identify relevant keywords and phrases for optimizing website content. Additionally, they offer both on-page and off-page optimization features to enhance website rankings and visibility. Furthermore, SEO tools include competitor analysis and backlink monitoring functionalities to maintain a competitive edge in the market.
  • Content Management Systems (CMS): Content management systems simplify the creation, publishing, and management of website content. With intuitive user interfaces, content editors can effortlessly update and modify website content without requiring technical expertise. CMS platforms also offer SEO-friendly URL structures and customization options for metadata, ensuring that website content is optimized for search engines and easily accessible to users.
  • Analytics and Reporting Platforms: Analytics and reporting platforms are essential for tracking website traffic, user behavior, and conversion metrics. These platforms provide customizable dashboards and reporting templates, enabling marketers to visualize and analyze data effectively. With advanced data visualization tools, marketers can derive actionable insights from their marketing efforts and make informed decisions to optimize performance and drive business growth.
  • Pay-Per-Click (PPC) Advertising Platforms: PPC advertising platforms enable businesses to create and manage paid advertising campaigns across various channels. Marketers can leverage sophisticated targeting options based on demographics, interests, and keywords to effectively reach their target audience. Moreover, these platforms offer budget management and bidding strategies optimization features to maximize ROI and drive conversions.
  • Marketing Automation Software: Marketing automation software empowers businesses to streamline lead generation and nurturing processes through automated workflows. These platforms allow marketers to set up automated sequences for email marketing, lead scoring, and customer segmentation, enhancing efficiency and productivity. Additionally, integration with CRM systems ensures seamless lead management and alignment between marketing and sales teams.
  • Graphic Design and Visual Content Creation Tools: Graphic design and visual content creation tools are indispensable for crafting visually compelling content for digital marketing campaigns. These tools provide a plethora of design templates for social media posts, blog graphics, and infographics, simplifying the content creation process for marketers. Furthermore, image editing features enable marketers to enhance visual content and effectively convey their brand message. Collaboration tools facilitate teamwork on design projects, fostering creativity and innovation in marketing campaigns.

Career Roles and Responsibilities in Digital Marketing

  • Manager of Digital Marketing: This person is in charge of creating and executing plans to increase website traffic, lead generation, and sales. He or she oversees advertising initiatives across a range of platforms, including social media, SEO, email, and paid advertising. He or she evaluates the effectiveness of campaigns and controls spending to guarantee that projects are completed on time and within budget.
  • Social Media Manager: Arrange interesting material for LinkedIn, Facebook, Instagram, and Twitter. Create plans to increase follower growth, engagement, and brand recognition. Monitor input on several channels and swiftly address it, recording and evaluating analytics to pinpoint areas that need work.
  • Content Marketing Manager: Uses multiple content forms, including blog posts, articles, videos, and infographics, to draw in and keep audiences interested. Organizes the production of information, optimizes it for search engines, and distributes it through various media. Keeps an eye on performance indicators and modifies tactics to increase reach and conversion.
  • SEO Specialist: To increase search engine ranks and organic traffic, this specialist researches keywords and improves websites' content and structure. He uses analytics tools to track website performance and applies technical SEO recommended practices. He also offers suggestions for continuous optimization initiatives.
  • Email Marketing Specialist: Develops and implements email marketing strategies to nurture leads, hold onto clients, and increase conversions. Produces eye-catching email content, builds templates, and divides lists for focused advertising. Keeps an eye on indicators like open rates and delivery to maximize campaign effectiveness.
  • PPC Specialist: Oversees and enhances pay-per-click advertising programs on social media and Google Ads, among other platforms. Researches keywords, writes the ad text and modifies the targeting settings to reach the greatest number of people. Tracks KPIs like CTR and CPA to gauge campaigns' ROI and efficacy.
  • Digital Marketing Analyst: Gathering, examining, and extrapolating information from various sources is a critical aspect of digital marketing. As part of the Digital Marketing course with placement, students learn to produce insights that inform decision-making processes. They acquire skills to create dashboards and reports, enabling them to monitor campaign-wide trends and performance indicators effectively. Moreover, students conduct tests, such as A/B testing, to optimize tactics and provide practical recommendations based on thorough data analysis.

Top Companies for Career Opportunities

  • Google: As the most popular search engine worldwide, Google offers several digital marketing options, such as YouTube advertising, Google Ads, Google Analytics, and search engine optimization (SEO). Working at Google gives one access to state-of-the-art techniques and technologies for digital marketing.
  • Facebook: Due to its enormous user base, Facebook offers a wide range of advertising options via Facebook Ads, Instagram Ads, and Messenger Ads. Facebook's digital marketers concentrate on producing compelling ad content, identifying target audiences, and tracking the effectiveness of their campaigns.
  • Amazon: Amazon Advertising, which consists of sponsored product advertisements, display ads, and video ads on the Amazon platform, is the main focus of Amazon's digital marketing options. Amazon's marketers concentrate on increasing product visibility and sales through the site.
  • Microsoft: Microsoft provides Bing, LinkedIn, and Microsoft Advertising advertising, among other digital marketing tools. In addition to reaching larger audiences through Bing search advertising, Microsoft's digital marketers target professional audiences on LinkedIn.
  • HubSpot: HubSpot is one of the top suppliers of sales and inbound marketing tools. At HubSpot, digital marketers use email marketing, social media management, content marketing, and marketing automation to help organizations draw in, interact with, and delight consumers.
  • Adobe: Combining Adobe Experience Cloud, Adobe Analytics, Adobe Campaign, and Adobe Marketo Engage, Adobe provides a range of digital marketing utilities. At Adobe, data-driven marketing tactics, marketing automation, and customer experience improvement are the main priorities for its digital marketers.
  • LinkedIn: LinkedIn provides text advertisements, sponsored content, and sponsored InMail as advertising options to target professional audiences. LinkedIn's digital marketers assist companies in focusing on certain industries, interests, and job titles in order to increase engagement and conversion rates.
  • Salesforce: Through its Marketing Cloud platform, Salesforce offers digital marketing solutions and customer relationship management (CRM) software. Salesforce's digital marketers focus on key aspects such as marketing automation, customer journey optimization, and customized campaigns. As part of the Digital Marketing course with placement, students gain insights into effectively utilizing Salesforce's tools, enabling them to excel in managing marketing campaigns, optimizing customer experiences, and leveraging CRM data for targeted marketing strategies.
  • Twitter: Through sponsored accounts, promoted trends, and promoted tweets, Twitter offers advertising opportunities. Twitter's digital marketers assist companies in spreading their message, connecting with relevant consumers, and increasing platform engagement.
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Top Skills You Will Gain
  • Search Engine Optimization (SEO)
  • Pay-Per-Click (PPC) Advertising
  • Social Media Marketing
  • Content Marketing
  • Email Marketing
  • Digital Advertising Strategy
  • Marketing Automation
  • Conversion Rate Optimization (CRO)

Digital Marketing Course Key Features 100% Money Back Guarantee

  • 5 Weeks Training

    For Become a Expert
  • Certificate of Training

    From Industry Digital Marketing Experts
  • Beginner Friendly

    No Prior Knowledge Required
  • Build 3+ Projects

    For Hands-on Practices
  • Lifetime Access

    To Self-placed Learning
  • Placement Assistance

    To Build Your Career

Top Companies Placement

Our Digital Marketing placement program enhances the hiring process, guaranteeing companies access to proficient professionals who excel in deploying and enhancing Digital Marketing strategies. Graduates can anticipate competitive compensation packages, coupled with prospects for significant salary advancements facilitated by our placement support.

  • Designation
  • Annual Salary
    Hiring Companies
  • 4.5L
    Min
  • 5.5L
    Average
  • 0L
    Max
  • 3.50L
    Min
  • 4.5L
    Average
  • 6.5L
    Max
  • 3.5L
    Min
  • 5L
    Average
  • 7L
    Max
  • 3.7L
    Min
  • 5.2L
    Average
  • 7.5L
    Max

Training Options

One to One Training

₹23000₹ 18000

  • Exclusive one-on-one sessions for personalized skill development.
  • Latest version curriculum is provided by industrial professionals.
  • Get industry-recognized certification with placement assistance.
  • Lifetime Access to Study Materials, Videos & Top MNC Interview Question.
  • Work on multiple Industry-specific projects to enhance your portfolio.

Online Training

₹21000₹ 16000

  • preferred
  • Schedule your sessions at your preferred timings for maximum convenience.
  • Lifetime access to high-quality self-learning and live online class recordings.
  • Attend a Free Demo before signing up.

Next Demo Sessions

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Corporate Training

Customized to your team's needs

  • Self-Paced/Live Online/Classroom modes of training available.
  • Design your own course content based on your project requirements.
  • Comprehensive certification guidance for your career advancement.
  • Get 100% Job-oriented Training With Dedicated Placement Support.
  • Receive 24x7 assistance and support to maximize your learning experience.

Self Paced Training

  • 50+ Hours High-quality Video
  • 28+ Downloadable Resource
  • Lifetime Access and 24x7 Support
  • Access on Your Computer or Mobile
  • Get Certificate on Course Completion
  • 3+ Projects
12500 ₹4500

Digital Marketing Curriculum

Trainers Profile

At Learnovita, our certified Digital Marketing trainers possess substantial industry experience and are actively employed by top multinational corporations. Dedicated to providing learners with the latest insights and best practices in Digital Marketing, they ensure readiness for success in the competitive job market.

Syllabus of Digital Marketing Certification Online Course Download syllabus

  • Digital Marketing Landscape
  • Importance of Digital Marketing
  • Digital Marketing vs Traditional Marketing
  • Digital Marketing Channels Overview
  • Role of Digital Marketing in Business Growth
  • Website Architecture and Structure
  • User Experience (UX) Design Principles
  • Content Management Systems (CMS) Overview
  • Website Development Platforms (WordPress, Wix, etc.)
  • Responsive Design and Mobile Optimization
  • Website Security and Performance Optimization
  • Website Analytics Integration
  • Introduction to Search Engines and SEO
  • On-Page SEO Techniques
  • Off-Page SEO Strategies
  • Keyword Research and Analysis
  • SEO Tools and Analytics
  • Local SEO Optimization
  • Introduction to PPC Advertising
  • Google Ads Overview
  • Campaign Setup and Ad Creation
  • Keyword Research and Ad Targeting
  • Ad Copywriting and Ad Extensions
  • Bid Management and Budget Optimization
  • Performance Monitoring and Optimization
  • Introduction to Social Media Marketing
  • Social Media Platforms Overview
  • Social Media Content Strategy
  • Community Engagement and Management
  • Social Media Advertising
  • Influencer Marketing
  • Social Media Analytics and Reporting
  • Fundamentals of Content Marketing
  • Content Strategy Development
  • Content Creation (Blogging, Video, Infographics, etc.)
  • Content Distribution and Promotion
  • Content Calendar Planning
  • Content Optimization for SEO
  • Measuring Content Marketing ROI
  • Introduction to Email Marketing
  • Building Email Lists and Segmentation
  • Email Campaign Planning and Execution
  • Email Design and Copywriting
  • Email Automation and Sequences
  • Email Deliverability and Compliance
  • Email Marketing Analytics and Metrics
  • Importance of Analytics in Digital Marketing
  • Setting Key Performance Indicators (KPIs)
  • Web Analytics Platforms (Google Analytics, etc.)
  • Conversion Tracking and Attribution Modeling
  • Data Visualization and Reporting
  • A/B Testing and Experimentation
  • Campaign Optimization based on Analytics Insights
  • Introduction to Mobile Marketing
  • Mobile Website Optimization
  • Mobile Apps Promotion and Advertising
  • SMS Marketing
  • Location-Based Marketing
  • Mobile Advertising Platforms and Strategies
  • Mobile Marketing Analytics
  • Importance of Video Marketing in Digital Strategy
  • Video Content Creation and Production
  • Video Optimization for Search Engines (SEO)
  • Video Distribution Channels (YouTube, Vimeo, etc.)
  • Live Streaming and Webinars
  • Video Advertising (YouTube Ads, etc.)
  • Video Analytics and Performance Tracking
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Need customized curriculum?

Industry Projects

Project 1
Increasing ROI using Digital Marketing Techniques

Enhanced refined analytical skills evaluating digital marketing expenditures and ROI metrics, emphasizing Future Value, and Internal Rate of Return.

Project 2
Client Satisfaction in Digital Marketing

Assessing client happiness is essential to the success of digital marketing agencies. Conduct surveys to learn more about the efficacy of your strategies.

Project 3
Social Media Techniques for Online Shopping Carts

Develop a project that focuses on social media, particularly for online shopping carts. Investigate more complex strategies like retargeting with Facebook Pixel.

Mock Interviews

  • Mock interviews by Learnovita give you the platform to prepare, practice and experience the real-life job interview. Familiarizing yourself with the interview environment beforehand in a relaxed and stress-free environment gives you an edge over your peers.
  • Our mock interviews will be conducted by industry experts with an average experience of 7+ years. So you’re sure to improve your chances of getting hired!

How Learnovita Mock Interview Works?

Digital Marketing Training Objectives

    Of course, a digital marketing course would cover the following subjects in particular:
  • A Synopsis of Digital Marketing
  • SEO, or search engine optimization
  • Pay-per-click (PPC) advertising and search engine marketing (SEM)
  • Marketing on Social Media (SMM)
  • Email Promotion
  • Content Promotion
  • Mobile Advertising
Course prerequisites for digital marketing differ according to the level of study. Although students from all backgrounds are often welcomed in introductory classes, it is helpful to have a basic understanding of computers and the Internet. Advanced courses could require prior expertise in the sector or an understanding of marketing.
Indeed, with businesses depending more and more on online platforms to connect and interact with their target customers, digital marketing is in great demand. The robust demand for digital marketing tactics across diverse sectors may be attributed to the expanding significance of digital presence and its efficaciousness.
For firms to interact with their target consumers in the modern job market, a digital marketing platform is needed. Organizations are actively looking for qualified experts to improve their online presence and brand recognition as they place a greater emphasis on digital platforms. Working in marketing-related professions now requires proficiency in digital marketing, which has become a prized asset.
For digital marketing training, various resources like online materials, webinars, workshops, books, and blogs are available from our comprehensive program.
Digital marketing connects businesses with their audience online to boost brand visibility, drive traffic, and generate leads or sales. It aids in achieving marketing objectives efficiently in the digital era.
  • Job Opportunities
  • Business Growth
  • Adaptation to Digital Trends
  • Cost-Effectiveness
  • Information Gathering Tools
  • Tools for Social Media Management
  • Platforms for email marketing
  • CMSs, or content management systems
  • SEO (Search Engine Optimization) Resources
  • Pay-Per-Click (PPC) Online Advertising
  • Systems for managing customer relationships (CRM)
Getting certified in digital marketing has several advantages.
  • Increased renown and legitimacy within the sector
  • More options for employment and professional progression
  • Availability of networking possibilities and a community of support
  • Exhibited dedication to the field's quality and professional growth
  • Verifying one's skills with peers, clients, and employers
  • Manager or Specialist in Digital Marketing
  • Manager of Social Media
  • Manager/Specialist in Content Marketing
  • Manager/Expert in SEO
  • Manager or Specialist in PPC
  • Manager or Specialist in Email Marketing
  • Digital Marketing Consultant
  • Marketing Analyst
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Exam & Certification

  • Certification for Google Ads
  • Certification for Google Analytics
  • Certification of Facebook Blueprint
  • Certification in Hootsuite Social Media Marketing
  • Certification from SEMrush Academy
  • Certification for Salesforce Marketing Cloud
  • Earning a certification in digital marketing has several advantages
  • Increased renown and legitimacy within the sector
  • A broader knowledge base and proficiency with digital marketing techniques and resources
  • Availability of networking possibilities and a community of support
  • Exhibited dedication to the field's quality and professional growth
  • Verifying one's skills with peers, clients, and employers
Study suggested resources and research test requirements to prepare for the Digital Marketing certification. Review important topics, network with others, and engage in practical tasks. On test day, maintain your composure and acquaint yourself with the necessary procedures.
Sure, You have a lot more possibilities of finding employment in the area if you have a certification in Digital Marketing.
Program-specific requirements differ for certification in digital marketing. A basic understanding of computers and the basics of Internet marketing is helpful. Prior marketing expertise may be required for advanced certificates. Prior to enrolling, review the prerequisites of the program.

Recently placed students

Digital Marketing Course FAQ's

Certainly, you are welcome to join the demo session. However, due to our commitment to maintaining high-quality standards, we limit the number of participants in live sessions. Therefore, participation in a live class without enrollment is not feasible. If you're unable to attend, you can review our pre-recorded session featuring the same trainer. This will provide you with a comprehensive understanding of our class structure, instructor quality, and level of interaction.
All of our instructors are employed professionals in the industry who work for prestigious companies and have a minimum of 9 to 12 years of significant IT field experience. A great learning experience is provided by all of these knowledgeable people at LearnoVita.
  • LearnoVita is dedicated to assisting job seekers in seeking, connecting, and achieving success, while also ensuring employers are delighted with the ideal candidates.
  • Upon successful completion of a career course with LearnoVita, you may qualify for job placement assistance. We offer 100% placement assistance and maintain strong relationships with over 650 top MNCs.
  • Our Placement Cell aids students in securing interviews with major companies such as Oracle, HP, Wipro, Accenture, Google, IBM, Tech Mahindra, Amazon, CTS, TCS, HCL, Infosys, MindTree, and MPhasis, among others.
  • LearnoVita has a legendary reputation for placing students, as evidenced by our Placed Students' List on our website. Last year alone, over 5400 students were placed in India and globally.
  • We conduct development sessions, including mock interviews and presentation skills training, to prepare students for challenging interview situations with confidence. With an 85% placement record, our Placement Cell continues to support you until you secure a position with a better MNC.
  • Please visit your student's portal for free access to job openings, study materials, videos, recorded sections, and top MNC interview questions.
LearnoVita Certification is awarded upon course completion and is recognized by all of the world's leading global corporations. The National Institute of Education (NIE) in Singapore and LearnoVita are the exclusive authorized Oracle, Microsoft, Pearson Vue, and PSI exam centers, as well as an authorized partner of AWS. Additionally, those who want to pass the National Authorized Certificate in a specialized IT domain can get assistance from LearnoVita's technical experts.
As part of the training program, LearnoVita provides you with the most recent, pertinent, and valuable real-world projects. Every program includes several projects that rigorously assess your knowledge, abilities, and real-world experience to ensure you are fully prepared for the workforce. Your abilities will be equivalent to six months of demanding industry experience once the tasks are completed.
At LearnoVita, participants can choose from instructor-led online training, self-paced training, classroom sessions, one-to-one training, fast-track programs, customized training, and online training options. Each mode is designed to provide flexibility and convenience to learners, allowing them to select the format that best suits their needs. With a range of training options available, participants can select the mode that aligns with their learning style, schedule, and career goals to excel in Digital Marketing.
LearnoVita guarantees that you won't miss any topics or modules. You have three options to catch up: we'll reschedule classes to suit your schedule within the course duration, provide access to online class presentations and recordings, or allow you to attend the missed session in another live batch.
Please don't hesitate to reach out to us at contact@learnovita.com if you have any questions or need further clarification.
To enroll in the Digital Marketing Course at LearnoVita, you can conveniently register through our website or visit any of our branches in India for direct assistance.
Yes, after you've enrolled, you will have lifetime access to the student portal's study materials, videos, and top MNC interview questions.
At LearnoVita, we prioritize individual attention for students, ensuring they can clarify doubts on complex topics and gain a richer understanding through interactions with instructors and peers. To facilitate this, we limit the size of each Digital Marketing batch to 5 or 6 members.
The average annual salary for Digital Marketing Professionals in India is 7 LPA to 12 LPA.
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