Digital Marketing Masters Program Training Course
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100% Job Guarantee | Minimum CTC: ₹ 6.5 LPA
Digital promoting Course is one of the skilled credentials that demonstrate that the candidate has gained in-depth information of the platform and its application. With a time period project expertise provided at the tip of the course, this states that the candidate has nonheritable the required skills to figure as a Digital trafficker. Having this certificate in conjunction with your resume helps in prioritizing your profile at the time of the interview.
- 40+ Hrs Hands On Training
- 2 Live Projects For Hands-On Learning
- 50 Hrs Practical Assignments
- 24/7 Students
- Exclusive Hackathons and Live interaction with Certified expertIncludes live Master Classes and Ask me anything sessions
- 210+ hours of live interactive learningLive Online classes by industry experts
- Capstone and 15+ real-life projectsBuilt on Remarketing Using Ads, Coupon Code and etc.
- LearnoVita Job Assist™Get noticed by the top hiring companies
- Course 1 Basic Marketing and Consumer Behaviour
- Course 2 Marketing Mix Decisions
- Course 3 Digital Marketing
- Course 4 Social Media Marketing
- Course 5 Mobile Marketing
- Course 6 Integration of Digital Campaign
For Business
Customized learning paths, 4x outcomes & completion rates; award-winning client support.
Online Classroom Batches Preferred
29- Apr- 2024
Monday (Monday - Friday)
Weekdays Regular
08:00 AM (IST)
(Class 1Hr - 1:30Hrs) / Per Session
24- Apr- 2024
Wednesday (Monday - Friday)
Weekdays Regular
08:00 AM (IST)
(Class 1Hr - 1:30Hrs) / Per Session
27- Apr- 2024
Saturday (Saturday - Sunday)
Weekend Regular
11:00 AM (IST)
(Class 3hr - 3:30Hrs) / Per Session
27- Apr- 2024
Saturday (Saturday - Sunday)
Weekend Fasttrack
11:00 AM (IST)
(Class 4:30Hr - 5:00Hrs) / Per Session
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₹124000
₹62000
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No Interest Financing start at ₹ 5000 / month
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Digital Marketing Masters Program Course Curriculam
Trainers Profile
Pre-requisites
- Working knowledge of Windows, Web sites and browsers & Client/server environment.
- There are no prerequisites to attend this course but knowledge of performance testing will help.
- Any software tester / developer, mobile application testers / developers and IT professionals can learn loadrunner performance testing.
Syllabus of Digital Marketing Masters Program Online Course Download syllabus
- Introduction market strategy and consumer behaviour
- Market Analysis
- Consumer decision process
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- Meaning of culture
- CharLearnoVitaristics of culture
- Function of culture
- Types of culture
- Cross-cultural consumer analysis
- Crosscultural marketing objectives
- Basic areas for cross-cultural marketing
- Problem in cross cultural marketing
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- Introduction
- Motives and motivation
- Positive or negative motivation
- Personal social motives
- Types of involvement
- Measuring involvement
- values and attitudes, means and end chain model
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- Advantages
- Disadvantage of groups
- Reference group
- Types of reference group
- Social class and consumer behavior
- Introduction social class categorization
- Social class life style and buying behavior
- Social class and market segmentation
- Social factors
- Social class and consumer behavior
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- Meaning of attitude
- Nature and charLearnoVitaristics of attitude
- Types of attitude
- Learning of attitude
- Sources of influence on attitude formation
- Model of attitude- Tricomponent attitude model
- Multiattribute attitude model
- Consumer decision making process
- Introduction, levels of consumer decision
- Consumer information processing model
- Hierarchy of effects model
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At the end of this module, you will understand the elements that encompass a product, including levels, lines and life cycles of a product. You will also understand the role it's life cycle plays in developing a winning product strategy, as well as various ways to categorize products/services.
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At the end of this module you will have taken away an overview of price and the various factors that affect it. You will also be able to use various approaches to strategically price products and services.
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At the end of this module you will know the steps to designing and managing a distribution channel. You will also be able to distinguish the various types of distribution channels and conflicts that arise among them, as well as ways to combat these conflicts. You will also understand the current nature, structure, key players, and future of trade marketing.
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At the end of this module you will be able to construct and manage your own Marketing Communication Mix, after having understood its role and importance in the Marketing Mix as a whole. You will also know how to construct, manage and evaluate advertising and media promotion.
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- What is Inbound Marketing?
- Inbound Marketing strategy?
- Inbound Marketing Vs Outbound Marketing
- Digital Marketing Role in Inbound Marketing
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- Introduction to online digital marketing
- Importance of digital marketing
- How internet marketing works?
- Traditional Vs. Digital Marketing
- Significance of online marketing in real world
- Increasing visibility
- Visitors’ engagement
- Bringing targeted traffic
- Lead generation
- Converting leads
- Performance evaluation
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- Understanding internet and websites
- Domain names and extensions
- Web server and its types
- What is web hosting?
- Types of websites – dynamic & static
- Planning and conceptualization of a website
- Understanding the web pages, its structure and navigation
- Making a blueprint of the website
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- Word Press Website?
- Install Word Press Theme?
- Create Page
- Create Post
- SEO Plug-in
- Tag Manager Plug-in
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- What is Google Trends
- How Use Google Trends
- Trends and Analysis
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- Market research
- Keyword research and analysis
- SWOT analysis of a website
- Types of keywords
- Tools used for keyword research
- Localized keyword research
- Competitor website analysis
- Choosing right keywords to the project
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- Introduction to Search Engine Optimization
- How Search Engine works?
- SEO fundamentals & concepts
- Understanding the SERP
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- Meta data optimization
- URL optimization
- Internal linking
- 301 Redirection
- 404 error pages
- Canonical implementation
- H1, H2, H3 tags optimization
- Image optimization
- Optimize SEO content
- Check for copyscape content
- Landing Page optimization
- No-Follow and Do-Follow
- Indexing and Caching
- Creating XML Sitemap
- Creating Robot.txt
- HTML validation using W3C
- Google webmaster tool & website verification
- And much more on-page techniques
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- Link building tips & techniques
- Difference between white hat and black hat SEO
- Page rank, Alexa rank, domain authority, backlinks
- Do’s & don’ts in link building
- Link acquisition techniques
- Directory submission
- Social bookmarking submission
- Search engine submission
- Web 2.0 submission
- Article submission
- Press release submission
- Forum submission
- PPT submission
- PDF submission
- Classified submission
- Business listing
- Blog commenting
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- Google Panda, Penguin, Humming bird algorithm
- How to recover your website from Google penalties
- Webmaster and analytics tools
- Competitor website analysis and backlinks building
- SEO tools for website analysis and optimization
- Backlinks tracking, monitoring and reporting
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- Introduction to social media marketing
- Understanding the past and present
- How social media can influence marketing strategies?
- What is viral marketing and its significance in current world?
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- Introduction to Social media networks
- Types of social media websites
- Social Media Optimization concepts
- Facebook Page, Google+, LinkedIn, YouTube, Pinterest,
- Instagram Optimization
- Hashtags and Mentions
- Image optimization and networking
- Mico Blogs for Businesses
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- Brand Building
- Promoting Brand Awareness
- Brand Building Tools & Apps
- Positive Negative Brand Building
- Rebuilding Brand Image
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- Intro to Content marketing and management
- Writing compelling content
- Keyword research
- Unique ways to write eye-catchy content
- Template creation for content
- Optimizing content for search engine
- Content distribution to increase traffic & sales
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- What is blogging?
- What is AdSense program?
- How to earn money through blogging?
- Tricks to get AdSense approved by Google
- Google AdSense account setup and integrating with analytics
- Placing ad codes on blog or website
- Alternative Ads websites that can earn you money
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- Google AdWords fundamentals
- Landing page optimization
- Set-up PPC Campaign
- Google AdWords account structure
- PPC campaign navigation
- How to set up PPC campaign
- Single Account Vs My Client Center (MCC) Account
- What is Click-through-Rates (CTRs), Impression, Conversion?
- Quality score and its importance
- What is tracking code?
- What is keyword research?
- Analyze competitors’ keywords
- Creating campaign, Ad group, Ads, Keywords Geo targeting for Ads Bidding Billing
- Google AdWords Editor
- Reporting
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- Introduction to Web Analytics
- Google and Bing Analytics
- Integrating website with analytics
- Setting up goals & tracking traffic and conversions
- Cookies tracking, eCommerce tracking
- Exit rate Vs. bounce rate
- Setting up funnels in goals
- Integrating AdWords and analytics
- account and its benefits
- Measuring performance of marketing campaigns
- What is link tagging and how to set up?
- Filters and segments
- Customized reports
- Monitoring traffic sources and behaviour
- Conversions tracking and reporting
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- Importance of mobile marketing in current scenario
- Fundaments of mobile marketing
- Forms of mobile marketing
- Geo-targeting campaigns for mobile users
- Measuring and managing campaign
- App & Web - Mobile advertising
- Content marketing
- Mobile targeting and segmentation
- SMS marketing
- Case Studies on App advertising
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- What is Email Marketing?
- Importance of Email Marketing
- Popular Email Marketing Software’s
- Email Marketing Goals
- Introduction to Mail Chimp
- Mail Chimp pricing structure
- Account setup and settings
- Email marketing strategy
- Creating a Subscriber List
- Integration of Forms in Site
- Import subscribers in list
- Types of Email marketing campaigns
- Creating an Email Campaign
- What is Newsletter
- Design a Newsletter
- Reports
- Marketing Automation
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- Importance of video marketing
- Understanding video campaigns
- YouTube marketing (Video Ads)
- Types of YouTube Ads
- In-display and In-stream ads
- Using YouTube for businesses
- Developing YouTube marketing strategies
- Video Ad groups
- Targeting options
- Understanding bid strategies
- Bringing visitors to your website via YouTube videos
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- Fundamentals of Affiliate marketing
- How people are earning millions of dollars via affiliate marketing?
- Changes in marketing industry over the years
- Ways to do affiliate marketing
- Live examples of how affiliate marketers earn money online
- How to get approved from affiliate agencies?
- Getting approval from commission junction
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- Google places optimization
- NAP (Name Address Place)
- Citations
- Using H card
- Local SEO
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- Social Media Channels and their utility
- Facebook Marketing
- YouTube Marketing
- Twitter Marketing
- LinkedIn Marketing
- Instagram Marketing
- Pinterest Marketing
- Google+ Marketing
- Online Reputation Management
- Influencer Marketing
- Other Social Media Marketing channels
- Social Media Management
- Social Media Marketing automation
- Social Media Marketing Strategy
- Social Media Marketing Certifications for Jobs
- Preparing Content for Social Media
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- Principles of Mobile Marketing
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- The mobile landscape
- The mobile technology landscape
- Users and mobile landscape
- Players in the mobile landscape
- Mobile and the consumer
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- Reason for Using Mobile Advertising
- Regulatory bodies and codes of practice (UK)
- Mobile display formats
- Mobile non-display formats
- Mobile optimisation strategies
- Mobile Targeting
- Proximity marketing
- Integrating mobile into marketing
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- The mobile planning process
- Planning mobile activity
- Mobile design and development
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- What is Pay per Click Marketing (PPC)
- Why we need PPC
- Importance & Benefits of PPC
- Other Pay-Per-Click Providers
- Major Pay per Click Search Engines
- Google AdWords
- Yahoo Search Marketing (Overture)
- Set-up PPC Campaign
- Google Adword Account Structure
- PPC campaign Navigation
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- Set-up PPC Campaign
- Google Adword Account Structure
- PPC campaign Navigation
- Use Multiple Account
- Use My Client Center (MCC)
- What is “Click-through-Rates” (CTRs)
- What is Impression?
- What is Conversion?
- What is “Cost/Conversion”?
- How to increase CTR & Conversion
- What is Tracking Code?
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- What is Keyword Research?
- Difference between SEO & PPC keywords
- Research PPC Keywords
- Importance of target keywords
- Select Targeted/related Keywords
- Analyze Competitors keywords
- Find Keywords popularity & Search Volume
- Categorize Keywords in Ad groups
- PPC Keywords tools and resources
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- Create Effective Ads Ad groups
- Unique Title
- Measurement of Title, Description URL
- Ad that produce better ROI
- Example of Successfully Effective ads
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- What is bidding?
- What is Quality Score?
- How Quality Score Effect on Bids?
- How to Increase Position on Search?
- Bid for Ad position
- Define Bid for Each Keywords and Bid Management
- User Define bids and Google Automatic Bids
- Importance of bidding techniques
- Competitor�s Analysis for bidding
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- What is Landing Page?
- Ads versus Landing Page
- Important of Landing Page
- Optimize your landing pages
- How to Increase conversion rates
- What is “Click-through-Rates” (CTRs)
- Use ‘Calls to Action’
- Cost/Conversion
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- Campaign Performance Reports
- Keywords Performance Reports
- Ad group Performance Reports
- Ads Performance Reports
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- Google Adword Tool
- Keywords Spy
- Google Adword Editor
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- Introduction to Social Media
- How Social Media Has Changed Businesses
- The Emotions of Sharing
- Air Canada’s Campaign
- Influencers and Evangelists
- Inspiring the Readers
- Building a Sustainable Social Media Strategy
- Converged Social Media
- Content Marketing in a Social Media World
- Visual Social Media
- Understanding and Sparking Social Sharing
- Storytelling An Essential Part of Your Social Narrative
- Influencer Marketing and Online Reputation Management
- Social Media Selling
- Social Media Measurement
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Digital Marketing Masters Program Training Course Objectives
- Utilizing computerized advertising, you can contact a gigantic crowd in a manner that is both financially savvy and quantifiable. You can set aside cash and arrive at a bigger number of clients for less cash than customary showcasing strategies. Convert more acquainted with your crowd and permit them to know you by and by which can assist with making a brand dedication.
- Worldwide reach - a site permits you to discover new business sectors and exchange universally for just a little speculation.
- Lower cost - an appropriately arranged and all-around focused advanced promoting effort can arrive at the correct clients at a much lower cost than customary showcasing techniques.
- There are a lot of things that you can learn all alone. Since advanced showcasing is a tremendous field, consider which discipline you need to zero in on first. Pick a theme, make a timetable, and begin learning.
- Advanced showcasing allows them to contact a more extensive crowd, scale their business further, and produce more income. Setting up a business web-based, running promotion crusades, creating content methodologies are a couple of the undertakings an advanced advertising master does to give such outcomes.
- Skilled advanced showcasing experts are popular. As per McKinley Marketing Partners' 2019 Marketing Hiring Trends Report, advanced advertisers are the most pursued recruits in the field. And keeping in mind that promoting groups and spending plans have been developing, that additionally implies the scene is cutthroat.
- Many alumni and postgraduate universities have effectively begun to confer the fundamental information on the computerized advertising stage however for down-to-earth and profound investigation one should join a privileged advanced showcasing organization.
- Google Digital Garage.
- Reliablesoft Academy.
- Harvard Extension School.
- Duke Continuing Studies.
- Advanced Marketing Institute.
- Simplilearn.
- Internet Marketing Certified Professional (OMCP).
- Advanced sponsors needn't bother with any programming capacities or coding foundation forthright to start their profession in Digital Marketing.
- Without a doubt, advanced showcasing experts with programming learning are significant assets for their organization, yet at the same time, it's anything but absolute necessity expertise for advertisers.
- I had an amazing involvement with learning Digital Marketing with Simplilearn. The course structure is all around intended for the fledgling to experienced IT and non-IT experts. The coaches were incredible. I would certainly prescribe SimpliLearn to other people.
- You Have to Be Strong in Analytical Reasoning.
- Those are the main abilities a Digital Marketer ought to have. However great you create basic reasoning and propensities that permit you to be more innovative, you'll become great at promoting.
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Yes, you can attend the demo session. Even though We have a limited number of participants in a live session to maintain the Quality Standards. So, unfortunately, participation in a live class without enrolment is not possible.If you are unable to attend you can go through our Pre recorded session of the same trainer, it would give you a clear insight about how are the classes conducted, the quality of instructors, and the level of interaction in the class.
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