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Advanced Digital Marketing Masters Program Course Curriculam
Trainers Profile
Pre-requisites
- Working knowledge of Windows, Web sites and browsers & Client/server environment.
- There are no prerequisites to attend this course but knowledge of performance testing will help.
- Any software tester / developer, mobile application testers / developers and IT professionals can learn loadrunner performance testing.
Syllabus of Advanced Digital Marketing Masters Program Online Course Download syllabus
- Digital Marketing Program Introduction
- SEO Foundation
- Content Marketing Foundation
- Digital Analytics Foundation
- Course Curriculum
- Google Analytics
- PPC Foundation
- Google Ads Fundamentals
- Programmatic Buying
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- Getting started with social media
- Finding your voice
- Creating content
- Curating content
- Using the right marketing tools
- Paid advertising strategy
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- Demystifying key terms and vocabulary
- Setting campaign goals
- Targeting audience segments
- Developing compelling copy and visuals
- Iterating and optimizing campaigns for long-term success
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- Social trends
- Defining target audiences
- Data analysis
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- Keyword filtering
- Google related searches
- Using Google Alerts and its benefits
- Identifying influencers and content curation possibilities
- Monitoring strategies for Facebook, Twitter, and more
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- Discovering where social media “fits in”
- How to tie social media to real business results
- Managing and measuring a successful social media program
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- How to use good judgement when using social media for work
- What constitutes ethical behavior on social media
- Demonstrating consideration for others on social media
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- Common social media myths and mistakes
- The art of using Facebook Groups
- Attracting YouTube subscribers and creating engaging videos
- Creating quality (not spammy) content for social media
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- Facebook Terminology and Know-How
- Best Practices for Facebook & Instagram Posting
- Optimizing Facebook & Instagram Advertising
- Creating a quality Facebook Page and experience
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- Snapchat
- And more!
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- Evolution & Growth of Search Engines
- How Google Work’s – Basics of SEO
- Periodic Table of SEO success factors
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- Basics of HTML
- URL, Meta Tags, Title, H1, Images
- Crawling: XML & HTML Sitemaps, Robots.txt
- Achor text, Internal linking
- Tools: Google Search Console, Bing Webmaster, Google Analytics setup
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- Keyword Planner tool (Search volumes, Competition, Business priority)
- Mapping keywords to website pages
- Competition Analysis
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- Thinking before designing a website (goals, strategies & measurement models)
- Mobile responsive / adaptive design
- Importance of HTTPs
- Site schema (rich snippets) & architecture
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- URL Architecture Page Speed Analysis (GTMetrix / YSlow / Google Page Speed)
- Broken links
- Canonicalization
- 301 redirects
- Custom 404 Error pages
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- Content marketing basics & its importance
- Directory submissions
- Local listings
- Niche backlinking via influencers & articles
- Social bookmarking
- Press Release optimization
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- Content marketing basics & its importance
- Directory submissions
- Local listings
- Niche backlinking via influencers & articles
- Social bookmarking
- Press Release optimization
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- Search Algorithm overview
- Panda
- Penguin
- Hummingbird
- Keeping track of algorithm updates
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- Tracking ranks (Webcam)
- Google Analytics Custom Reports
- Creating your custom dashboard
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- Voice search
- Augmented & Virtual Reality
- Wearable devices & latest tech
- Semantic web
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- SEO
- Backlink Builder ( Influencer Manager / Outreach)
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- Introduction to Digital Analytics
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- Advanced Building Blocks
- Building Blocks -Google Analytics
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- Digital Analytics
- Digital Analytics Maturity Model
- Using the Digital Analytics Maturity Model
- The Three Heads of Online Analytics
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- The Customer Journey and its Various Approach
- Designing for Persuasion
- Defining Business Goals
- Key Performance Indicators
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- Introduction to the Analysis Perspective
- Lean Six Sigma Principles -Analyze, Improve
- Lean Six Sigma Principles -Define and Measure
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- Data Analysis Fundamentals
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- Analysis Perspective Providing Insights
- Expressing Exactitude or a Sense of Scale
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- Tag Management System
- Vendor Selection
- Qualitative Data
- Competitive Intelligence and Other Tools
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- Introduction to Managing Analytics
- RACI Matrix
- Agile Management
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- Campaign Tracking
- Google Analytics Standard Channels
- Marketing Automation and Growth Hacking
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- Customer Engagement
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- Conversions Funnel
- Experimentation and Testing
- Conversion Scenarios
- Attributions
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- Retention and Expansion
- Expansion Scenarios
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- Facebook and LinkedIn Insight
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- Types of websites
- Websites vs Portals
- Page rank
- Architecture of Website
- Website Designing Basics
- Domain, Hosting
- SWOT analysis of website
- Difference between dynamic & static website
- Target Segmentation
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- What is SEO
- Need of SEO
- Search Engines
- How search engines work?
- Major functions of a search engine
- Web Traffic
- Different types of keywords
- Google trends & insights
- Steps in SEO
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- Black Hat SEO
- White Hat SEO
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- Site Analysis
- Analysis of Similar websites
- Meta Tags
- Creating Sitemaps
- Creating Robots file
- Optimize SEO Content
- Canonical Implementation
- Keyword Research
- Keyword Density
- Internal linking
- Meta tags creation
- Basic HTML knowledge
- Hyperlink Optimization
- In depth site Analysis
- Link Validation
- Meta Description Tags Optimization
- Meta Keywords Tags Optimization
- Navigation & Design Optimization
- Text Modification Optimization
- Title Tag Optimization
- Broken Links Checking
- Internal Link StructuringGoogle webmasters tool
- Quick indexing techniques
- Search Engine Submission
- Online PR
- Case Study of White Hat SEO
- Case Study of Black Hat SEO
- Case Study of Grey Hat SEO
- Google Sandbox Effect
- Image Optimization
- Optimization of Keyword
- Bold, Italic effect to main keywords
- Canonicalization
- Competition Analysis
- CSS Validation
- Html Validation
- Google Base Feeds
- H Tags Optimization (Eg: H1, H2, H3)
- HTML Code Clean Up & Optimization
- Image Optimization
- URL Rewrite
- W3C Validation
- Local Search Engine Optimization
- Site Back-links count
- Optimization for Multiple Browsers
- Google, Yahoo & Bing Site Map Creation
- Google Webmaster Tools account setup & monitoring
- Website Spell Check
- Check Search Engine Road Blocks
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- Page Rank
- Page Rank Increment
- Backlinks
- Type of Backlinks
- Link Building
- Quality Link Building
- Type of Link Building
- Google Friendly Link Building
- Articles Submission
- Blog Marketing
- Blog Commenting
- Web 2.0 Submission
- Yahoo Question Answer Participation
- Directory Submission
- Search engine submission
- XML Site maps submission
- Customer Review Submission
- Press Release Submission
- Document Submission
- Regional Directories Submissions
- CSS Gallery Submission
- Press Release
- Photo Sharing
- Paid Submission
- Face Book Twitter Marketing
- HTML Sitemap for users
- Press Releases
- Forums Posting
- Social Bookmarking
- Classifieds Submission
- Google Maps
- Business Local Listing
- XML Site Map Creation & Submission
- Blog Writing
- Article Writing
- Video Submission
- RSS Feeds Submission
- Link Building
- Knowledge of Freelancer,odesk,guru e.t.c
- Deep Directory Submission
- Blog Posting
- Business Listing
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- Introduction Youtube
- How to Create and Managing an Account
- How to Get audience
- Social Sharing & Comments
- How to Optimize Submissions
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- Introduction to Social Media
- Benefits of Social Media Marketing
- Social Media Sites
- Facebook Account Creation
- Facebook Page Creation
- Business Promotion with Linkedin
- Google Plus
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- What is Blogging
- Promotion of Blogs
- Submission of Blogs
- Creation of Blogs (blogspot, wordpress, TypePad)
- Weekly Postings on Blogs
- Commenting on Blogs
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- Introduction Online Advertisements
- Online Advertisements Types
- Banner Advertisements
- Rich Media Advertisements
- Textual Advertisements
- Video Advertisements
- Image Advertisements
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- Google Analytics
- Importance of Google Analytics
- Fundamentals of Google Analytics
- How to Track Landing Pages
- How to Track Location
- User Tracking
- Tracking Conversions
- Monitoring Website Performance
- Monitoring Visitors Behavior
- Setting up Goals and Funnels
- Other Analytics Platforms
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- What is Pay per Click Marketing (PPC)
- Why we need PPC
- Importance & Benefits of PPC
- Other Pay-Per-Click Providers
- Major Pay per Click Search Engines
- Google AdWords
- Yahoo Search Marketing (Overture)
- Set-up PPC Campaign
- Google Adword Account Structure
- PPC campaign Navigation
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- Set-up PPC Campaign
- Google Adword Account Structure
- PPC campaign Navigation
- Use Multiple Account
- Use My Client Center (MCC)
- What is “Click-through-Rates” (CTRs)
- What is Impression?
- What is Conversion?
- What is “Cost/Conversion”?
- How to increase CTR & Conversion
- What is Tracking Code?
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- What is Keyword Research?
- Difference between SEO & PPC keywords
- Research PPC Keywords
- Importance of target keywords
- Select Targeted/related Keywords
- Analyze Competitors keywords
- Find Keywords popularity & Search Volume
- Categorize Keywords in Ad groups
- PPC Keywords tools and resources
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- Create Effective Ads Ad groups
- Unique Title
- Measurement of Title, Description URL
- Ad that produce better ROI
- Example of Successfully Effective ads
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- What is bidding?
- What is Quality Score?
- How Quality Score Effect on Bids?
- How to Increase Position on Search?
- Bid for Ad position
- Define Bid for Each Keywords and Bid Management
- User Define bids and Google Automatic Bids
- Importance of bidding techniques
- Competitor�s Analysis for bidding
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- What is Landing Page?
- Ads versus Landing Page
- Important of Landing Page
- Optimize your landing pages
- How to Increase conversion rates
- What is “Click-through-Rates” (CTRs)
- Use ‘Calls to Action’
- Cost/Conversion
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- Campaign Performance Reports
- Keywords Performance Reports
- Ad group Performance Reports
- Ads Performance Reports
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- Google Adword Tool
- Keywords Spy
- Google Adword Editor
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- Introduction to Social Media
- How Social Media Has Changed Businesses
- The Emotions of Sharing
- Air Canada’s Campaign
- Influencers and Evangelists
- Inspiring the Readers
- Building a Sustainable Social Media Strategy
- Converged Social Media
- Content Marketing in a Social Media World
- Visual Social Media
- Understanding and Sparking Social Sharing
- Storytelling An Essential Part of Your Social Narrative
- Influencer Marketing and Online Reputation Management
- Social Media Selling
- Social Media Measurement
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Mock Interviews
- Mock interviews by Learnovita give you the platform to prepare, practice and experience the real-life job interview. Familiarizing yourself with the interview environment beforehand in a relaxed and stress-free environment gives you an edge over your peers.
- Our mock interviews will be conducted by industry experts with an average experience of 7+ years. So you’re sure to improve your chances of getting hired!
How Learnovita Mock Interview Works?
Advanced Digital Marketing Masters Program Training Course Objectives
- You Have to Be Strong in Analytical Reasoning.
- Those are the main abilities a Digital Marketer ought to have. However great you create basic reasoning and propensities that permit you to be more innovative, you'll become great at promoting.
- Worldwide reach - a site permits you to discover new business sectors and exchange universally for just a little speculation.
- Lower cost - an appropriately arranged and all-around focused advanced promoting effort can arrive at the correct clients at a much lower cost than customary showcasing techniques.
- There are a lot of things that you can learn all alone. Since advanced showcasing is a tremendous field, consider which discipline you need to zero in on first. Pick a theme, make a timetable, and begin learning.
- Advanced showcasing allows them to contact a more extensive crowd, scale their business further, and produce more income. Setting up a business web-based, running promotion crusades, creating content methodologies are a couple of the undertakings an advanced advertising master does to give such outcomes.
- Skilled advanced showcasing experts are popular. As per McKinley Marketing Partners' 2019 Marketing Hiring Trends Report, advanced advertisers are the most pursued recruits in the field. And keeping in mind that promoting groups and spending plans have been developing, that additionally implies the scene is cutthroat.
- Many alumni and postgraduate universities have effectively begun to confer the fundamental information on the computerized advertising stage however for down-to-earth and profound investigation one should join a privileged advanced showcasing organization.
- Google Digital Garage.
- Reliablesoft Academy.
- Harvard Extension School.
- Duke Continuing Studies.
- Advanced Marketing Institute.
- Simplilearn.
- Internet Marketing Certified Professional (OMCP).
- Advanced sponsors needn't bother with any programming capacities or coding foundation forthright to start their profession in Digital Marketing.
- Without a doubt, advanced showcasing experts with programming learning are significant assets for their organization, yet at the same time, it's anything but absolute necessity expertise for advertisers.
- I had an amazing involvement with learning Digital Marketing with Simplilearn. The course structure is all around intended for the fledgling to experienced IT and non-IT experts. The coaches were incredible. I would certainly prescribe SimpliLearn to other people.
- Utilizing computerized advertising, you can contact a gigantic crowd in a manner that is both financially savvy and quantifiable. You can set aside cash and arrive at a bigger number of clients for less cash than customary showcasing strategies. Convert more acquainted with your crowd and permit them to know you by and by which can assist with making a brand dedication.
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At LearnoVita, You Can Enroll in Either the instructor-led Online Classroom Training or Online Self-Paced Training.
Online Classroom:
- Participate and Complete One batch of Android App Developer Training Course
- Successful completion and evaluation of any one of the given projects
- Complete 85% of the Android App Developer Certification course
- Successful completion and evaluation of any one of the given projects
Honestly Yes, We Provide 1 Set of Practice test as part of Your Android App Developer Training course. It helps you to prepare for the actual Android App Developer Certification exam. You can try this free Android App Developer Fundamentals Practice Test to Understand the Various type of tests that are Comes Under the Parts of Course Curriculum at LearnoVita.
These are the Four Different Kinds of Certification levels that was Structured under the Oracle’s Android App Developer Certification Path.
- Oracle Certified Associate (OCA)
- Oracle Certified Professional (OCP)
- Oracle Certified Expert (OCE)
- Oracle Certified Master (OCM)
- Learn About the Certification Paths.
- Write Code Daily This will help you develop Coding Reading and Writing ability.
- Refer and Read Recommended Books Depending on Which Exam you are Going to Take up.
- Join LearnoVita Online Training Course That Gives you a High Chance to interact with your Subject Expert Instructors and fellow Aspirants Preparing for Certifications.
- Solve Sample Tests that would help you to Increase the Speed needed for attempting the exam and also helps for Agile Thinking.
Honestly Yes, Please refer to the link This Would Guide you with the Top 20 Interview Questions & Answers for Android App Developer Developers.
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Software Testing, CapgeminiAndroid App Developer Course FAQ's
LearnoVita Offers the Best Discount Price for you CALL at +91 93833 99991 and know the Exciting offers Available for you!!!
Yes, you can attend the demo session. Even though We have a limited number of participants in a live session to maintain the Quality Standards. So, unfortunately, participation in a live class without enrolment is not possible.If you are unable to attend you can go through our Pre recorded session of the same trainer, it would give you a clear insight about how are the classes conducted, the quality of instructors, and the level of interaction in the class.
All Our instructors are working professionals from the Industry, Working in leading Organizations and have Real-World Experience with Minimum 9-12 yrs of Relevant IT field Experience. All these experienced folks at LearnoVita Provide a Great learning experience.
The trainer will give Server Access to the course seekers, and we make sure you acquire practical hands-on training by providing you with every utility that is needed for your understanding of the course
- LearnoVita will assist the job seekers to Seek, Connect & Succeed and delight the employers with the perfect candidates.
- On Successfully Completing a Career Course with LearnoVita, you Could be Eligible for Job Placement Assistance.
- 100% Placement Assistance* - We have strong relationship with over 650+ Top MNCs, When a student completes his/ her course successfully, LearnoVita Placement Cell helps him/ her interview with Major Companies like Oracle, HP, Wipro, Accenture, Google, IBM, Tech Mahindra, Amazon, CTS, TCS, HCL, Infosys, MindTree and MPhasis etc...
- LearnoVita is the Legend in offering placement to the students. Please visit our Placed Students's List on our website.
- More than 5400+ students placed in last year in India & Globally.
- LearnoVita Conducts development sessions including mock interviews, presentation skills to prepare students to face a challenging interview situation with ease.
- 85% percent placement record
- Our Placement Cell support you till you get placed in better MNC
- Please Visit Your Student's Portal | Here FREE Lifetime Online Student Portal help you to access the Job Openings, Study Materials, Videos, Recorded Section & Top MNC interview Questions
After Your Course Completion You will Receive
- LearnoVita Certification is Accredited by all major Global Companies around the World.
- LearnoVita is the unique Authorized Oracle Partner, Authorized Microsoft Partner, Authorized Pearson Vue Exam Center, Authorized PSI Exam Center, Authorized Partner Of AWS.
- Also, LearnoVita Technical Experts Help's People Who Want to Clear the National Authorized Certificate in Specialized IT Domain.
- LearnoVita is offering you the most updated, relevant, and high-value real-world projects as part of the training program.
- All training comes with multiple projects that thoroughly test your skills, learning, and practical knowledge, making you completely industry-ready.
- You will work on highly exciting projects in the domains of high technology, ecommerce, marketing, sales, networking, banking, insurance, etc.
- After completing the projects successfully, your skills will be equal to 6 months of rigorous industry experience.
At LearnoVita you can enroll in either the instructor-led Online Training, Self-Paced Training, Class Room, One to One Training, Fast Track, Customized Training & Online Training Mode. Apart from this, LearnoVita also offers Corporate Training for organizations to UPSKILL their workforce.
LearnoVita Assures You will Never lose any Topics and Modules. You can choose either of the Three options:
- We will reschedule the classes as per your convenience within the stipulated course duration with all such possibilities.
- View the class presentation and recordings that are available for online viewing.
- You can attend the missed session, in any other live batch.
Just give us a CALL at +91 9383399991 OR email at contact@learnovita.com
Yes We Provide Lifetime Access for Student’s Portal Study Materials, Videos & Top MNC Interview Question After Once You Have Enrolled.
We at LearnoVita believe in giving individual attention to students so that they will be in a position to clarify all the doubts that arise in complex and difficult topics and Can Access more information and Richer Understanding through teacher and other students' body language and voice. Therefore, we restrict the size of each Android App Developer batch to 5 or 6 members
Learning Android App Developer can help open up many opportunities for your career. It is a GREAT SKILL-SET to have as many developer roles in the job market requires proficiency in Android App Developer. Mastering Android App Developer can help you get started with your career in IT. Companies like Oracle, IBM, Wipro, HP, HCL, DELL, Bosch, Capgemini, Accenture, Mphasis, Paypal, and MindLabs.
The Average Android App Developer Developer salary in India is ₹4,43,568 per annum.
You can contact our support number at +91 93800 99996 / Directly can do by LearnoVita E-commerce payment system Login or directly walk-in to one of the LearnoVita branches in India.
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