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Email Marketing Tutorial | Ultimate Guide to Learn [BEST & NEW]

Last updated on 11th Aug 2022, Blog, Tutorials

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Rishi Dhawan (Email Marketing Expert )

Rishi Dhawan is an email marketing expert with 7+ years of experience in Mailchimp, Elastic Mail, Omnisend, SendPulse, Benchmark Email, SEMRush, KWFinder, Moz Pro, Ubersuggest, and SpyFu.

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What is an Associate in Nursing email service supplier (ESP)?

Email service suppliers hint to reach the stage you utilize to form an Associate in a Nursing sendoff Associate in a Nursing email campaign and also the administrations the organization offers to assist a consumer effectively send an endeavor email promoting campaign.

Email service suppliers are innovative organizations that change people to construct email lists and send messages. Email advertising could be an additional illustrious promoting channel than alternative mediums, which is why additional ESPs have jumped up to supply sequestered styles of help. A few ESPs merely give essential functions like storing email addresses and causing messages. presumptuous you progress towards any developed ESPs, you’d have the selection to feature active substance in your messages; it’d incorporate email and advertising cybernation, lead catch structures, web site following, and then forth. When we state email service suppliers, we’re talking concerning Gmail, Yahoo Outlook, etc.

Types of email accounts

While operating with email accounts and ESP’s, you’ll bump into 3 main email accounts. These are:

  • Post workplace Protocol (POP)
  • IMAP (Internet Message Access Protocol)
  • Microsoft Exchange Post workplace protocol

POP is that the most chronic reasonably email and was assembled for email shoppers like Outlook to interface with email administrations to transfer and send messages. There are completely different forms of POPs that are presented; but, the foremost used one is POP3. POP works by downloading email knowledge to the principal consumer that interfaces with it. That infers presumptuous you transfer Associate in a Nursing email from your computer, a basic spot for the messages. If you are trying to gap it on completely different devices, it’ll not seem. POP is simple to line up, however, no message or knowledge is syncing. Moreover, once the email is downloaded on one gismo, it vanishes from the server.

Internet electronic communication access protocol IMAP could be a lower classman form of email; not like POP, the email may be downloaded on varied gadgets. If youscanmessages on a tool, it’ll seem on completely different gadgets, and you#39;ll access the E-mail. IMAP is unbelievable at synchronizing, however it utilizes additional process power. It additionally supports many gadgets and is straightforward to use. bear in mind one factor, synchronizing problems will emerge, and everyone email service suppliers don’t uphold them.

Microsoft Exchange

Microsoft Exchange is the most exceptional of the 3 and is the best for contemporary organizations. this kind grants shoppers to coordinate messages, contacts, schedules, and plenty of additional parts. Microsoft Exchange is implausibly simple to use, effectively accessible, and equally may be created domestically on servers. Microsoft Exchange accompanies full email adjusting, and also the messages may be held on servers. Be that because it could, synchronizing problems will arise however terribly seldom.

Best email service and account suppliers in 2022

1. Gmail

Gmail is that the most used and well-liked email service supplier with over one.2 billion users all round the world.


  • Gmail has consistent incorporation with alternative Google services like Google Docs, Google Drive, and Google Calendar.
  • Google works for all sorts of clients; but, it helps androids shoppers the foremost. automaton shoppers have the Google play store and need a Gmail account to transfer applications.
  • Gmail offers versatile applications, plethoric space for storing (free and paid), unbelievable period of time, wealthy content writing, and prime spam security. you’ll access Gmail from any gismo.

Pricing: Gmail is at first absolve to use, however there are 3 valuation plans for the G suite, basic, business, and enterprise.

  • Basic is for $5 per user/month.
  • Business is for $10 per user/month.
  • Enterprise is for $25 per user/month.
  • Each set up comes with completely different space for storing, support, and access to alternative applications.

Email address format example: ‍‍

2. Outlook

Outlook was at first supported as Hotmail by Microsoft. Outlook is Microsoft’s web-based suite of webmail contacts, calendars, and tasks.


  • Outlook has over four hundred million users worldwide and is taken into account to be Gmail#39;s biggest competition.
  • Android users arena#39;t restricted to victimizing Gmail solely. well-liked players like Xbox, Windows, Skype, etc., additionally use Outlook for his or her emails.
  • One of the foremost appreciated options of Outlook is it’s targeted Inbox. Outlook prioritizes the emails you receive from your most vital contacts.
  • Plus, it additionally offers nice integration with alternative Microsoft merchandise and is extremely easy.
  • However, it typically takes a short while to method, and because of the targeted inbox, necessary emails will typically be placed into spam.
  • There’s one drawback to victimization Outlook – it doesn’t#39;t track your emails.

Pricing: Outlook is at first absolved to use, however, Outlook premium has 2 valuation plans.

  • Office 365 house is priced at $99.99 p.a.
  • Office 365 Personal is priced at $69.99.
  • You can pay additional to extend the mailbox size.

Email address format example: or

3. AOL Mail

AOL could be a free web-based email service that Verizon did not inherit in 2015.


  • This E.S.P. could be a terribly easy email service that will be used simply to send and receive emails.
  • It comes with virus protection; you’ll use AOLs panels to remain organized.
  • AOL additionally comes with their distinctive reading pane mode, during which you’ll scan Associate in Nursing email while not departure your inbox; you’ll additionally prompt the email to seem on the facet.
  • AOL supports both POP and IMAP protocols. AOL permits you to transfer emails and think about them after you are offline.
  • AOL isn’t fancy however is ideal for basic email practicality. the most effective feature it offers is its unlimited storage.
  • However, once victimization AOL, you’ll bump into many ads that worsen after a short while.
  • AOL solely permits you to connect files hold on domestically and doesn’t support attaching a file from online storage.

Email address format example: or

4. Yahoo Mail

Yahoo Mail is one of the highest mail services that provide a free email account.


  • Users state that Yahoo Mail mobile application makes it straightforward for them to manage their emails whereas traveling.
  • One of the tools offered by Yahoo is its customizable inbox theme and layout.

Pricing: Yahoo offers a free and paid version.

  • Yahoo’s business mail is priced at $1.19/month.
  • However, if you compare Yahoo to different ESPs, it’s fewer filters or rules.
  • Moreover, if you would like to connect a file, the file ought to be out there locally; Yahoo doesn’t support the attachment of on-line files.

Email address format example:

5. iCloud Mail


  • iCloud Mail is an associate email service supplier that Apple operates.
  • Most iCloud Mail users square measure Apple users. iCloud is one of the simplest email suppliers thatpermits you to access IMAP.
  • iCloud Mail conjointly mechanically masses markup language pictures too.
  • The best factor regarding iCloud Mail is how seamlessly it’s incorporated with macOS and IOS.

Pricing: i Cloud Mail provides five GB of free email storage and offers priced arrangement to upgrade to a biggerstorage plan.

  • 50GB of extra cupboard space is priced at $0.99/month
  • 200 GB is priced at $2.99/month
  • 2 TB is priced at $9.99/month
  • 200 GB and 2TB plans will be shared with members of the family or co-workers.

However, iCloud Mail is hospitable everybody however it’s generally thought of not appropriate forusers United Nations agency don’t seems to be endowed in Apple’s system. I Cloud is additionally aforementioned to possess restricted options as compared to different ESPs.

Email address format example:

6. ProtonMail

Proton Mail could be a privacy and security high-principled email service that uses client-side cryptography to protect email and user information.


  • It is associated with ASCII text file,a secure email service supported by Massachusetts Institute of Technology scientists and bestowed by CERN.
  • Proton Mail is protected by Swiss privacy law and has end-to-end cryptography.
  • One of the foremost vital options of ProtonMail is that there#39;s no non-public or personal info needed to make an associate email account.
  • ProtonMail permits users to send and receive emails secured with end-to-end cryptography. It doesn’t#39;t incorporate third-party email shoppers and prioritizes security over ability.

Pricing: ProtonMail offers four plans, out of which 3 square measures are paid.

  • The ProtonMail is priced at $3.61/month.
  • ProtonMail is priced at five.91/month.
  • ProtonMail visionary is priced at $21.92/month.

The free arrangement includes the fundamentals for personal and secure communication. However, ProtonMail encompasses a restricted mailbox size with the free arrange and is taken into account to possess poor client support.

Email address format example: or

7. Zoho Mail

Zoho Mail is deemed a decent alternative for little businesses or home-based businesses.


  • It offers extra applications like the Zoho migration tool, permitting users to simply move from G suite and workplace 365 to Zoho Mail.
  • Like iCloud and Outlook, Zoho Mail conjointly works well with different applications.
  • You can produce up to twenty-five tailored business addresses.
  • It provides totally encrypted information and guarantees privacy.
  • It conjointly includes associate expense huntsman and permits you to tag different people and share folders with them.

Pricing: Zoho Mail is free for 5 users however conjointly provides three priced plans.

  • Mail light is priced at $1/month and $1.25.
  • Both these plans embrace an equivalent option, the sole distinction is that the $1/month plans supply.
  • five GB per user of cupboard space, and $1.25 offers ten GB per user of cupboard space.
  • The cost of Zoho Mail’s Mail premium is $4 per month.
  • Zoho Mail’s geographic point arrangement is priced at $3/month.

Email address format example:

8. Yandex Mail


  • Yandex Mail is an associate email service supplier that operates in Russia.
  • It provides nice security choices and comes with options sort of a timer, customizable interface, and access to different Yandex options, rather like iCloud and Gmail.
  • Excellent spam and fraud prevention is provided by Yandex Mail.
  • Yandex Mail comes with an intrinsic anti-virus and translator.

Pricing: Yandex Mail offers 3 paid plans

  • Yandex skilled is priced at $7.45/month
  • Yandex normal is priced at $3.11/month
  • Yandex Basic is priced at $1.38/month

Email address format example:

9. GMX Mail

GMX (Global Mail eXchange) could be a free email service supplier best used for private communication however can even be used professionally. GMX Mail’s attachment limit is fifty MB.


  • Their square measures 2 versions of GMX Mail, one is German, and the other is International.
  • POP3 and IMAP4 webmail protocols are available for accessing GMX Mail.
  • GMX permits you to arrange all emails from different accounts into one place.

Email address format example:

10. Hub spot

Hub spot could be a bit totally different than different ESPs; Hub spot has associate email selling computer code that makes, personalizes, and optimizes selling emails.


  • It permits users to customize the layout, decision to act, and different email aspects.
  • Allows you to make professionally designed campaigns, visible and accessible from any device.

Pricing: Hub spot offers a selling Hub arrange that has 3 editions, all priced otherwise.

  • The starter is priced at $40/month
  • Professional is priced at $800/month
  • Enterprise is priced at $3200/month

Since Hub spot provides email services associated with an email selling computer code, the costs square measure terribly overpriced as compared to different computer codes.

Email address format example:



  • could be a free email service supplier, best for the range and abundance of domain names.
  • It provides an intrinsic antivirus tool that helps keep your emails safe.
  • It is simply accessible from totally different devices.
  • provides online storage and permits imports and exports of knowledge in each ICS and CVS format.

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