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Agile Sprint Planning | Everything You Need to Know

Last updated on 30th Jan 2023, Artciles, Blog

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Mithelesh is the Senior Cloud Security Specialist in AWS Athena, CSV, JSON, ORC, Apache Parquet, and Avro. He has skills with PostgreSQL RDS, DynamoDB, MongoDB, QLDB, Atlas AWS, and Elastic Beanstalk PaaS.

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    • In this article you will learn:
    • 1.An Agile Marketing Terms And Roles are To Keep In Mind.
    • 2.How To Effectively Plan a Sprints.
    • 3.Scrum Master schedules a sprint planning meeting.
    • 4.Sprint finishes and sprint review/retro takes place.
    • 5.Conclusion.

An Agile Marketing Terms And Roles are To Keep In Mind:

As learn more about a agile marketing and sprint planning process here are some terms and roles to keep in a mind.

Agile Sprint Planning: A process that are marketing a teams can use to complete the projects efficiently and effectively.

Burndown chart: A chart created during a team’s sprint that shows how much work has been be done how much is in a progress and how much still needs to be finished .

Definition of complete: project’s performance standards are should be a considered complete.

Daily Scrum Meeting: It is also called the Standup meeting. A 15-minute daily meeting between the members of a scrum team that reviews are work completed a day before the work that will be completed today and are any obstacles they are running into.

Project Backlog: A place where all the upcoming projects and their tasks are saved until they are added to the Sprint by a Scrum Master.

Project Owner: This is a person who is in charge of a conceptualising a project and finding what goals are project needs to accomplish. They are in charge of a coming up with a clear vision of what a team has to offer.

Scrum: A framework that a marketing teams can use to address the large complex projects and break them down into the smaller pieces to increase productivity and be avoid missed deadlines.

Scrum Master: The person who oversees an entire Scrum team and makes sure of everyone is working productively. They inform a project manager about an ability and velocity of scrum team to plan an effective sprint.

Scrum Team: A group of five to nine people responsible for an executing a tasks in a project that have been assigned to them by a Scrum Master.

Sprint: The scrum team is committed to the completing a certain amount of a work within a given time frame.

Agile Marketing

Sprint Backlog: Tasks and projects transferred from a project backlog that a scrum team will commit to the complete within a sprint.

Sprint Cycle: A two to four week time frame in which the full sprint is be completed.

Sprint Planning Meeting: A time where a Project Manager Scrum Master and Scrum Team come together to assign a work for upcoming Sprint.

Sprint Review/Retro: This is a time to review what well in asprint and what didn’t as well as find out why work was not done or completed on time.

Velocity: How quickly team can complete a work within a sprin.

How To Effectively Plan a Sprints:

Now that are know the language used for a sprint planning and can start planning a sprint. It traditionally includes the 17 different stages to complete sprint from a start to finish.

Step One:

  • Project owners meet with the stakeholders to gather information and set goals on project.
  • The first step in a sprint planning process is for a project manager to gather information about upcoming project.
  • This may mean that they meet with client or stakeholders to find out what goals are need to be met for the project.

Step Two:

  • Project Owner are takes notes and moves tasks to a Project Backlog.
  • During a project meeting the project owner needs to be focus on what are stakeholders hope to achieve.
  • From there the project owner will turn a those notes and goals into the tasks that can be kept in a project backlog.

Step Three:

  • The Project Owner and Scrum Master meet to find what tasks a team can take on.
  • After a tasks are added to the backlog, a Project Owner and Scrum Master will review the possible tasks to see what could be done by a team.
  • This will also be time when the Scrum Master and Project Owner will find who should be on the scrum team for this specific project.
Working of Agile

Step Four:

  • The Scrum Master reviews a velocity of a team.
  • team’s velocity is a capacity of team has to complete work on a project backlog and a number of times they have completed that task.

Step Five:

  • The Scrum Master finds the length of a sprint.
  • After looking at a scope of the project the Scrum Master needs to find how much time the sprint needs to finish the project.

Scrum Master schedules a sprint planning meeting:

  • After scheduling a sprint and tasks the scrum master will convene the sprint planning meeting.
  • It is standard that each hour of a sprint planning meeting coincides with week’s worth of sprints.
  • So a two week sprint would have potentially need a two hour planning meeting.
  • Of course if working by a book. If don’t need to take a two hours run a shorter meeting but don’t go over that time.
  • Scrum team discusses are ability to work in sprint.
  • At this point a team should know that they each have an ability to get a job done.
  • This means that if a content writers only have a 32 hours to work in week shouldn’t book them for a 40 hours of work.

Sprint finishes and sprint review/retro takes place:

A team should discuss:

  • What went well.
  • What didn’t go well.
  • what can be an improved.
  • What needs to be a stopped to improve a next sprint.
  • What needs to be a started to improve a next sprint.
  • A team will also inspect a burn chart in a process. burnchart is the visual representation of how team got through a sprint workload.
  • Project owner sets a launch date for project and presents it to stakeholders.
  • After the sprint is finished and the deliverable a products have been approved the project owner will present completed work to the stakeholders.


Prior to a sprint planning meeting team will need a marketing backlog of a work prioritised.The highest priority items are at a top of the list and are written in the way that explains what is needed but not how to get a job done.Ideally work should be sized with story points to indicate whether work can be completed within a sprint time box.

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