Different types of content marketing LEARNOVITA

What are the Types of Content Marketing | Everything You Need to Know to Become an Expert

Last updated on 04th Nov 2022, Artciles, Blog

About author

Rohan Reddy (SEO Manager )

Rohan Reddy is an SEO manager and an expert in Black-Hat SEO, Gray-Hat SEO, Ahrefs, Google Search Console, SEMRush, KWFinder, Moz Pro, Ubersuggest, and SpyFu. He is a certified professional with more than 7 years of professional expertise.

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    • In this article you will get
    • 1.Blog Posts
    • 2.Social Media
    • 3.Videos
    • 4.Podcasts
    • 5.Case Studies
    • 6.White Papers
    • 7.Infographics
    • 8.Conclusion

Blog Posts

Perhaps one of the most popular types of a content marketing, blog posts are a powerful way to the bring relevant, engaging content to target audience. Not only do blogs provide an opportunity for you to demonstrate an expertise and authority on a subject, but they also position to educate a readers on the regular basis.

To get a most from blogging:

  • Ask yourself, Who is an audience, and what is a goal? Answering these initial questions helps to create a blog posts that yield better content, and makes it more likely to be a read and shared.
  • Be sure are optimizing a blogs, increasing opportunities to rank better on a search engines. Based on the blog topic, search keywords and keyword phrases with a high search volumes and find opportunities to work them into a subheadings, title and a content itself.
  • Post social media content linking to the blogs to boost exposure and drive site traffic.
  • Publish at least two blog posts per month, weekly, or more, if have a resources.
Types of Content Marketing

Social Media

With all the various platforms – and various audiences on those platforms – social media is one of most dynamic types of a content marketing. Can customize a content by a platform, utilize different media like videos or live streaming, and direct traffic to the website from posts. Social media can boost a SEO by sending signals to search engines, connect with a target audiences, offer a channel for the customer service, and keep brands top of mind with a fresh content.

To get a most from social media:

  • Decide which platforms are make the most sense for a brand and how can use them.
  • Ask yourself What are typical ages of a platform’s users? Do users go there for an education or entertainment? What types of a content work best on various platforms?”
  • Publish content in a line with a brand voice, on regular basis, and be responsive to users’ questions, reviews, and comments.


Without doubt, a video is one of the most famous types of content marketing right now. In general, people are viewing a more video content than ever before. A Fifty-four percent of consumers need to see more video from a brands and businesses they support. Online video not only engages a people, but it can also be used to can educate a consumers and lead to conversions.

To get most from a video:

Decide what is the goal: awareness, education, entertainment, etc. because a customers are at various stages of the buying journey. Need to consider eye-catching, introductory videos for beginning stages, as well as a how-to or product demonstration videos for those who are closer to buying stage.

Incorporate a video content into the other types of content. Videos have proven to increase an engagement in emails, social posts, and blogs.


It’s been interesting to see – or should say listen – to the rebirth of a podcasting in recent years. Monthly a listeners are growing from 21 to 24 percent year over year, and advertisers are expected to spend $500 million on a podcast ads in 2020. Why should this be considered in a content marketing mix? A Podcasts present with a mostly captive audience; listeners tend to stick around, as long as a content is valuable. Podcasting also gives to the opportunity to inject humanity into the brand and demonstrate thought leadership to audience.

To get a most from podcasts:

  • Ask yourself why should do a podcast and what can do differently or bring to a table that are competitors have yet to.
  • Make sure understand a target audience, what they need to hear, and how can deliver – not just once, but a over and over again.
  • Consider how well can integrate a brand into podcasts.
  • Be sure have the resources (time and money) to support the ongoing program. Listeners will commit to the podcast they like, but can have to be committed, too.

Case Studies

Case studies are more effective way to demonstrate the quality of a products or services, by using a real-life examples. In fact, they are the top content for the buyers, with 78 percent accessing a case studies when researching purchases. Consumers are like case studies because they can see how the results have produced can add value to own brands. This type of a content marketing helps build a trust and credibility to a business.

To get most from case studies:

When considering a which client experiences to turn into the case studies, choose the ones with convincing results. want to show the readers how successful can approach or services have been, and that have a processes in place to do it again.

Be sure to include an information about a client’s unique challenge they are looking to solve, what steps took to solve that are challenge, and the details of outcome.

White Papers

If need to gather information about a customers, one of the best ways to do it is with a white papers. A Seventy-six percent of buyers are willing to register for and share an information in exchange for a white papers. These long-form types of a content marketing are a great way to generate leads, as they are create interest through data, details and tons of an industry-relevant information.

To get a most from white papers:

Find the most valuable pieces of a content can develop, that tie in strongly with what are brand can deliver to a business or individual.

Spend a time necessary to create a high-quality, information-dense, and data-rich presentation on the subject. White papers are a heftier piece of content than blog or social post; they should take a more production time and effort, too.

White papers are usually a gated, which means someone has to share certain amount of an information with in exchange for the download of a white paper, so create a separate landing page where are readers can submit their details and acquire a white paper. When creating a lead form, consider what information are really need from a prospective buyers. Too many fields are may turn away and frustrate them before they hit ‘download.’

White Papers


Educating a customer is not just about sharing the useful tips or relevant data; it’s also about establishing a brand as an industry expert. Infographics can help do both, by communicating the helpful information about an interesting topic and about a brand in an easily digestible format. These visual assets help to build trust and authority with a potential customers, and they’re simply integrated with the other types of content marketing like a blogs, social media, and white papers. The best part, are highly shareable, which can quickly spread as reach to new audiences.

To get a most from an infographics:

  • Pick highly relevant topic for a target audience— an infographic should tell story that matters.
  • Collect an interesting and up-to-date information about a topic.
  • Invest in good design to make a infographic attractive and useful. If don’t have an in-house design team, an expense of hiring a third-party is well worth it.
  • Create a blogs, social media graphics, and the other content around the infographics. Smaller bits of adata are perfect social media fodder that can “tease” a full graphics.
  • A Social Media Examiner uses an infographics to visually communicate the ideas and relevant topics to its target audience: marketers.


One marketers pick out a blogs or social media posts, while the others identify case studies or white papers. The truth is all of these are be correct and there are an even more types of a content marketing at a disposal.

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