How Social Media Has Changed the Music Festival Scene | REAL-TIME Examples

• In this article you will get
• 1.How Social media has be changed a music festival scene?
• 2.How Social media is changing a music festival scene?
• 3.Then vs Now
• 4.Benefits of social media
• 5.Conclusion

How Social media has be changed a music festival scene?

Music festivals are happening more than an ever. Music festivals were attended by a 10 million people in 1969 – the same year as aWoodstock, while an incredible 32 million people attended a concerts in 2015! The number is still increasing. But what causes this explosion in an appearance? Why are the music festivals so much more popular today than 40 years ago?

Two words:Social Media.

• The music business doesn’t shy away from an adopting new technology. Radio took quality music out of a concert halls and into the people’s homes, TV made visuals as a important as sound to a musical experience.
• Due to which a craze of the music festival increased.
• But a music industry is still going strong, embracing technologies that once disrupted their business, and creating a new forms of entertainment in the process.
• The file-sharing of a music on social media has almost paralyzed an industry – but industry is holding back.

How Social media is be changing a music festival scene?

With the 17th annual music and an arts festival, Splendor in a Grass, sold out in minutes, it’s safe to say that a social media has played a key role in its growing popularity and success over a past 17 years.

As a music lover and a regular festival-goer, wanted to examine an impact of social media on a music festival industry and how it has facilitated change in the audience engagement and participation. With a new spending in digital media and technology, examine how these changes have affected industry and the major players involved.Social media, crowdsourcing and new media problems will be further investigated to see how they are affecting a music festival scene and its attendees.

Then vs Now

Music festivals are more famous than ever. About 10 million people attended a concerts in the 1960s, while more than a 32 million people attended concerts in 2015, number of which is still increasing So what is causing this explosion in the appearance?

Social media:

In a Social Media and Everyday Politics, Tim Highfield describes ‘social media’ as representation of a moment in a time. This includes blogs, blogging platforms, social network sites like Facebook, content sharing sites and apps like YouTube and Instagram, forums and communities such as Reddit.

Before these social media platforms are existed, the only way to hear about a festivals was through newspapers, posters and word of mouth. A lot has changed since those days as a social media has allowed an event organizers to promote and market their events are more strategically and have a greater financial impact.

The advancement of a technology has allowed us to drastically change a way we communicate with each other.This change in a society can be explained as techno-social hybridity. It refers to entanglement and mutual shaping of a technologies, social practices, and people.With the help of a social media and technological advancements, festival promoters now have an opportunity to listen and engage with their fans and audience in more ways than ever before.

As with the social media platforms like Facebook, Twitter, Snapchat, and Instagram, these principles can help to determine what’s on trend and what attendees are willing to the pay. With these technological advancements, a music festival industry can now work with its audience to make it more than a just festival, but an experience to the remember and share.

Benefits of a social media

The benefits of having a social media and having such a large audience are gaining a visibility and attention. These social media applications encourage people to the compete for social benefits by an increasing visibility and attention.

To promote a social status, professionals adopt self-consciously constructed a individuals and market themselves to an audience or a fan base, like brands or the celebrities.

These individuals are more edited, controlled and monitored, consistent with a business ideas that dictate ‘safe for work’ self-presentation (Marwick, 2013, p. 5).

These are social changes have an influenced changes in a social construction of technology, people or in this case festivals.

Using a social media and its new platforms, audiences can have a both the positive and an adverse impact on industry. Social media applications encourage a people to compete for a social benefits by gaining visibility and attention.To promote a social status, professionals adopt self-consciously constructed an individuals and market themselves to an audience or fan base, like brands or celebrities.

These individuals are more edited, controlled and monitored, consistent with the business ideas that dictate ‘safe for work’ a self-presentation (Marwick, 2013, p. 5).These social changes have a benefited the industry and more celebrities have a supported and promoted the festivals, making a job much easier for promoters.

Conclusion

By combining a data on social media use with the online music consumption data, have been able to demonstrate an emergence of a close relationship between domains of live and recorded music in a time.First, this research confirms a notion that a festival.

The performance generates an exposure through a micro-blogging and enhanced a listening to music-streaming services (Wimp). Particularly interesting fact that local artists are particularly benefit from this interaction, both a live and recorded; Our findings suggest that are live events are be unique opportunity for an exposure to local artists, who are otherwise immersed in growing sea of a recordings.

It is interesting contribution to ongoing discussions about an impact of an international headliners and hits on a contemporary music culture (and local subcultures).Our study also highlights a challenges faced by a medium international artists who seek an audiences by touring the increasingly international arena of concerts but a struggle to connect with a local audiences.Music and media are closely related when an audiences use their mobile phones to the prepare and process events, document and communicate on online platforms before, during and after .