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What is Cloud Computing Technology with SalesForce Integration | How its Work [ OverView ]

Last updated on 04th Nov 2022, Artciles, Blog

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Ravichandran (Data Engineer - Financial Performance and Analytics )

Ravichandran has a wealth of experience in cloud computing, BI, Perl, Salesforce, Microstrategy, and Cobit. Moreover, he has over 9 years of experience as a data engineer, financial performance, and analytics.

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    • In this article you will learn:
    • 1.Introduction to Cloud Computing.
    • 2.What is Salesforce?
    • 3.Salesforce cloud services.
    • 4.The Evolution of Cloud Computing.
    • 5.Benefits of Salesforce.
    • 6.Conclusion.

Introduction to Cloud Computing:

Moving closer to the cloud. Operating on the cloud. The data is kept in the cloud. Obtainable via the Cloud: Everything appears to be happening “in the cloud” these days. But what exactly is this hazy notion? The quick answer is that it’s somewhere on the other end of your Internet connection – a location where you can access apps and services and securely store your data. This makes the cloud an ideal location for running commercial software such as customer relationship management (CRM) systems – software that users require reliable access to at any time from any location and on any device.It requires no effort on your side to maintain or control.

What is Salesforce?

  • Salesforce Inc. is a cloud computing and a social enterprise software-as-a-service (SaaS) provider are based in a San Francisco. Founded in March 1999 by former an Oracle executive Marc Benioff, Parker Harris, Dave Moellenhoff and Frank Dominguez tcompany started off as a customer relationship management (CRM) platform vendor.
  • The main premise of behind the Salesforce is to deliver affordable CRM software as online service. Before a Salesforce, most companies hosted CRM software on their servers or be used local resources which required great deal of a time and financial investment.
  • Salesforce provide a pay-as-you-go subscription model and houses all the data in a cloud which makes it simplyaccessible from any internet-connected device. Contact a Salesforce for a pricing information.
Cloud Computing

The Evolution of Cloud Computing:

The Internet was established in the 1960s, but it did not become relevant to businesses until the early 1990s. The World Wide Web was born in 1991, and in 1993, Mosaic, a web browser, was released, allowing users to view web pages that incorporated both visuals and text. This marked the start of the first company web pages, and unsurprisingly, the majority of these were tied to companies specialised in computing and technology. As Internet connections improved in speed and reliability, a new type of organisation known as an application service provider or ASP emerged. For a monthly charge ASP operated existing business programmes on computing software for its customers to access via the Internet.

Salesforce cloud services:

A Salesforce provides diverse portfolio of a products and services — from a CRM software and marketing and sales management options to an advanced analytics. Of cloud platforms and applications, company is best known for its a Salesforce CRM product which is composed of the Sales Cloud, Marketing Cloud, Service Cloud, Experience Cloud, Commerce Cloud and an Analytics Cloud.

Salesforce Sales Cloud: Enables a sales teams to focus on a sales components of CRM in addition to the customer support.

  • Helps to track customer information and interactions in one place
  • Automates a complex business processes
  • Provides a pipeline and forecast management
  • Helps to keep all an information up to date
  • A nurtures leads and Helps to monitor the effectiveness of a marketing campaigns.

Salesforce Marketing Cloud: Combines all the marketing channels in one place and automates a marketing processes.

  • Personalizes an email marketing at scale.
  • Engages with the mobile messaging and mobile apps.
  • Connects a social to marketing, sales and service.
  • Helps to manage ad campaigns to increase the customer acquisition.
  • Delivers a personalized and efficient web content.
  • Automates an export of marketing data into the databases.
  • Creates a one-to-one customer journeys across channels.

Salesforce Service Cloud: Provides fast artificial intelligence (AI)-driven customer service and also support experience to the customers and enables businesses to scale operations efficiently.

  • Enables a service teams to communicate in a real time with customers through a Live Agent tool.
  • Offers a seamless collaboration with the customers and faster query resolutions with an integration of Slack-First Customer 360.
  • Enables a customers to reach across the multiple digital channels, including mobile messaging, AI-powered live chat, social media and email.
  • Helps to set up a self-service center for the customers that includes communities and convenient options for a booking appointments, paying bills or checking account balances.
  • Uses a omnichannel routing to automatically deliver the cases and leads to certain employees based on skill sets or availability.
  • Helps to turn insights into the actions with a Salesforce Wave analytics app.
  • Provides a comprehensive view of a workforce management including an order placement, delivery, scheduling, installation and tracking through a Salesforce Field Service option.
Salesforce cloud services

Salesforce Experience Cloud: Enables an organizations to create and connected digital experiences so they can expand their reach across a multiple digital channels while maintaining a brand identity. It was formerly known as a Community Cloud which only enabled users to build communities whereas an Experience Cloud enables users to create a mobile apps, landing pages, portals and help centers.

  • Helps to deliver personalized content based on the customer’s expertise, interests or the other demographics.
  • Enables a infusion of data from different digital experiences and a third-party platforms under one roof.
  • Provides an endless customization options for the creating experiences. For example, Lightning App Builder enables a quick setup of a mobile responsive forms for a gathering customer information and feedback and Provides an options to recognize and reward active members of a community by dispatching scores ranks and recognition badges.

Salesforce Commerce Cloud: Unifies a way businesses engage with the customers over any channel. It offers suite of apps and software services that focus on a e-commerce business.

  • Provides a personalized and engaging the shopping experience on websites
  • Provides a highly relevant product recommendations to the customers through a Salesforce Einstein AI predictive intelligence platform
  • Offers a real-time reports and dashboards for the analytics
  • Enables a businesses to manage the digital commerce with integrated options for a commerce, point of sale and order management
  • Helps to launch a new sites and create new customer experiences and Brings a stores online and integrates a partner technologies.

Benefits of Salesforce:

The following are a famous benefits of using a Salesforce:

  • Time management.
  • Increased revenue.
  • Easy accessibility.
  • Enhanced collaboration.
  • Business scalability.
  • Seamless integration.
  • Trustworthy reporting.

Conclusion:

Salesforce is a cloud computing service that focuses on customer relationship management. Salesforce technology’s cloud platform is software as a service (SaaS). It aids in connecting with current and prospective customers and business partners. This technology allows for the effective maintenance of client connections as well as the acquisition of new customers.

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