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Google Algorithm Changes and How it Impacts SEO Marketer | A Complete Guide For Beginners

Last updated on 04th Nov 2022, Artciles, Blog

About author

Rohan Reddy (SEO Manager )

Rohan Reddy is an SEO manager and an expert in Black-Hat SEO, Gray-Hat SEO, Ahrefs, Google Search Console, SEMRush, KWFinder, Moz Pro, Ubersuggest, and SpyFu. He is a certified professional with more than 7 years of professional expertise.

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    • In this article you will get
    • Introduction
    • Recent Google Algorithm Changes
    • Previous Google Algorithm Changes
    • What SEO marketers can do?
    • How to keep Up with a Search Engine Algorithm changes?
    • Become the Best SEO marketer can be
    • Conclusion

Introduction

Google’s algorithm are the intricate framework used to recover an information from its pursuit file and in the split second convey the most ideal outcomes for inquiry. The internet searcher utilizes the blend of algorithm and different positioning elements to convey a site pages positioned by importance on its web crawler a results pages (SERPs).

Recent Google Algorithm Changes

2019 hasn’t been a big year for the Google algorithm changes. There were a some core updates in a March and June, but these updates didn’t have a widespread impact.

The March 2019 update seems to have a made some changes to way health and medical sites are ranked, while June 2019 update improved situations where a website had more than a two organic results appearing in a same search. Both the changes severely impacted some sites, but many didn’t notice much.

Recent Google Algorithm Change

Previous Google Algorithm changes

As Google has a historically shown, they’re willing to make a significant changes when deemed necessary. For example, Google’s Panda update launched in a February 2011, which proved a quite disruptive, aimed low-quality or thin content in the search results. Before this update, a common SEO tactic was to be a stuff keywords into posts that were not well-written and watch them rise to a top of the rankings.

Another example of the major Google update is Penguin, which targeted a practice of link-spamming. Link-spamming is a technique where a website could have a hundreds or even thousands of links pointing to it from the other low-quality sites. Google then changed a way it rated inbound links, so quality links are given a more importance.

Both Panda and Penguin updates significantly changed a search results, and for the better. Websites that were of a more quality and promoted organically received a boost, thereby an improving search results. To start getting websites to a top of these new search algorithms, some SEO marketers needed to update their tactics.

What SEO marketers can do?

It’s no simple task to make a changes to site based on a Google algorithm updates. In fact, after an algorithm update, a Google put out a statement saying, There’s no ‘fix’ for a pages that may perform less well other than to remain a focused on a building great content. Over time, it may be that a content may rise relative to the other pages.”

As such, there may or may not be a something specific can do after these types of an updates, other than focus on a producing a great website. SEO marketers can no longer increase usage of a keyword or create link spam to a website. Ranking highly in search a results needs a more in-depth approach with the focus on value for a user.

A One of the best ways to rank well is to produce a high-quality content. High-quality content, like detailed blog posts or videos that provide value to reader, are more likely to be a shared and linked to by the other sites.

Imagine the owner of a business that provides a social media marketing services. On a website, could publish a guide called 50 Benefits to Using a Social Media for the Business. This guide should be a comprehensive, answer common questions, and be also well-written. Other sites could link to it as resource, and readers may begin a sharing it on social media.

As more people share and link to be it, this guide moves up a search engine rankings. Then, before know it, could be ranking for a phrase social media for a business. Prospective customers are could very well find a guide through a search and become customer.

SEO marketers still need to learn about an intricacies of aspects like a keyword research, linking strategies, on-page optimization, and domain authority. But overall it is a developing a quality website, and if don’t have that, there are a no tricks to help.

How to keep up with a Search Engine Algorithm changes?

Just because it’s been while since Google has released the major update to their algorithm doesn’t mean it won’t happen again. A good SEO marketer will make a tracking these changes a regular part of work so they can react an accordingly to any changes they are encounter. To stay up to date, there are some resources can use:

  • Moz has a page that tracks an updates to Google’s algorithm, including the minor ones.
  • Search Engine Land also tracks an updates.
  • Follow Google SearchLiaison on Twitter for a more information on updates.
How to keep up with a Search Engine Algorithm changes?

Conclusion

Use knowledge gain from a website analytics to improve the SEO strategy and keep a content audience-focused. can’t predict the future, but can learn from a Google updates of the past few months to a better prepare for it. Make sure SEO plan for 2018 reflects a recent Google algorithm updates, and keep an eye out for a new ones that occur in coming weeks and months.

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