What is Azure Active Directory B2C ? : Step-By-Step Process with REAL-TIME Examples

Last updated on 03rd Nov 2022, Artciles, Blog

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Neel Pratyush (Azure IoT Engineer )

Neel Pratyush is an Azure IoT Engineer with six years of experience in Microsoft Azure, IoT, embedded systems, and CyberArk. He has expertise in affiliate, pacesetting, authoritative, coercive, and laissez-faire management styles.

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    • In this article you will learn:
    • 1.What is Azure AD B2C?
    • 2.Features of Azure Active Directory B2C.
    • 3.The advantages of using a Azure Active Directory B2C.
    • 4.What is a new in latest version of a Azure Active Directory B2C?
    • 5.The prerequisites of using a Azure Active Directory B2C.
    • 6.Azure Active Directory B2C Pricing.
    • 7.Conclusion.

What is Azure AD B2C?

  • Azure Active Directory B2C is the cloud-based identity function that allows the businesses to connect with their valuable customers with ease.
  • It helps in the handling user account sign-up, sign-in, profile editing, and password reset functionalities.
  • It is a widely used by more governments and business organizations around world.
  • Using a Azure AD B2C, a company provides its customers a frictionless experience.
  • Moreover it can protect an identity of these individuals at a same time. And would be fascinated to know that this service is built on a highly revered Azure Active Directory.
  • As it is the cloud-based platform, it is capable of a performing millions of an authentication tasks in the few seconds.
  • It is more reliable, and there are fewer security risks when a compared to the other services of a same type.

Features of a Azure Active Directory B2C:

A Seamless single sign-on (SSO) is one of more important Azure B2C Features. The other important features are:


Azure AD B2C has a built-in threat detection and also multi-factor authentication (MFA) to keep customer’s identity protected and secure.

Ease of Integration:

It can be simply integrated into the websites, applications, and existing technical infrastructure, irrespective of technology stack in use.


Its self-support feature helps to reduce support costs for an organization and their pay-as-you-go model ensures a pay for whatever use.


This service are accommodates demands of all the levels and scales as per requirement.

Azure Active Directory B2C

The advantages of using a Azure Active Directory B2C:

Azure Active Directory B2C is the IDaaS (Identity Management as-a-Service offering of Microsoft. Built on the cloud operating platform, it saves resources and provide scalability.Also, organizations do not have to fear a tackling and managing enormous amounts of a data. The numerous benefits of using a Azure B2C are:


  • One of primary advantages of using this service is its be flexibility. Can select from the different configuration options to select a best one that suits for needs.
  • The built-in policies go a long way in a protecting a valuable files. Moreover, can experience a login feature in a matter of a few seconds.
  • In case are opting to select a more complex scenarios, then can use an identity framework experience that is designed by a Microsoft itself.
  • On other hand, can integrate a Azure Active Directory B2C with CRM databases to emphasize greatly on a marketing analysis.
  • Hence it can be said that using this service would help to with marketing analysis as well as a designing effective promotional strategies.

Reach out to any platform:

  • Azure Active Directory B2C helps to set up a account verification systems that are useful in a long run for a large company. On other hand, with the help of Azure Active Directory B2C, can reach out to users on any platform because it operates on the cloud-based platform.
  • Reaching out to users on a Android and iOS platforms is quite easy with the Azure AD.
  • As a developer, would find it simpler to the communicate with your users as would allow them to log in using their social media accounts.
Azure AD B2C

Helps protect a identity of customers:

  • Another major advantage of using this service lies in a fact that it would help to safeguard the identities of the clients.
  • In this manner, would develop a applications where users would be assured of a fact that their details are secured by a using variety of security controls.
  • And can also activate multi-factor process of authentication with the help of which users are would securely protect all their passwords and account settings.

What is a new latest version of a Azure Active Directory B2C?

Recently, Microsoft has a rolled out exciting updates that aim to make this service a lot high reliable and trustworthy. Moreover, Microsoft has been more efficient in rolling out updates regarding this service, and they always communicate by various social media channels to address the needs of app developers. Here is a list of recent updates that have been included in an Azure Active Directory B2C:

1. The feature of an Access Token is now being made available in a public overview.

2. Would have a permission to check out a growing library of a code samples.

3. can now access a customs policies tab in a public preview.

The prerequisites of using a Azure Active Directory B2C:

  • If developer and want to access this service then at a very first step need to log in the proper manner.
  • Moreover, may also be prompted update a data patterns related to an Azure Active Directory B2C. Can also get the users by properly allotting different functions that would be directed to in designed by a Microsoft.
  • If the lookout to edit an applications, use the Powershell feature as it supports a cloud-based integration. Not all the Power Shell features are be compatible with an Azure Active Directory B2C applications.

Azure Active Directory B2C Pricing:

Microsoft has priced Azure Active Directory of B2C based on Monthly Active User (MAU) count to make a service cost-effective. Each unique user authentication is billed for every month. Billing for a customers signed up for an enterprise agreement is done at low, flat rates.Microsoft has tried to the accommodate its customer’s requirements in a form of a predictable, usage-based pricing model.


Azure Active Directory B2C is the comprehensive identity management solution. It is the reliable service for an authentication and identity management in a consumer-facing apps as it offers simple accessibility and security to the users.

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